Purpose:
The Python script enforces monthly budget caps for strategies and campaigns by pausing those that exceed their allocated budgets, using data from Google Sheets.
Purpose: The script automates the creation of suggested keywords from a keyword expansion report, focusing on long keywords with six or more tokens and setting them with specific attributes for...
Purpose:
The Python script identifies and tags campaigns with significantly lower Return on Advertising Spend (ROAS) compared to their peers within the same account.
Purpose: The Python script identifies and tags AdGroups within a campaign where the Cost Per Acquisition (CPA) performance is abnormally high based on a 30-day lookback period, excluding the most...
Purpose: The Python script adjusts campaign budgets by increasing them by 5% if the Cost Per Acquisition (CPA) performance is 10% better than the average of peers within the same...
Purpose: The Python script adjusts the budget of non-brand advertising campaigns by 5% if their cost-per-acquisition (CPA) performance is 10% better than the average of their peers within the same...