All Scripts

Script 1567: Assign Campaign to Strategy

Purpose: The Python script assigns a strategy name to each campaign by extracting it from a specific field in the campaign data.

Script 1565: [Demo] Weekly Campaign Anomaly with Summary and Links Niche.com

Purpose: The Python script identifies and reports anomalies in weekly campaign performance metrics using configurable thresholds and historical data analysis.

Script 1563: Ascend Episode Summary

Purpose: The Python script analyzes and summarizes the performance of marketing strategies by comparing actual results against targets, categorizing them based on management levels, and providing insights for optimization.

Script 1561: [Demo] Daily Campaign Anomaly Detection Fish 919

Purpose The script identifies performance anomalies in PPC campaigns by comparing actual data against forecasts based on historical trends.

Script 1559: [Demo] Weekly Campaign Anomaly with Summary and Links Fish 919

Purpose The Python script identifies and reports anomalies in weekly campaign performance metrics using configurable thresholds and historical data analysis.

Script 1557: SCRIPT Populate NTB Uplift Dimension

Purpose: The Python script processes marketing data to determine and populate the ‘NTB Uplift’ metric based on specific conditions related to revenue and new customer acquisition.

Script 1555: Script AutoTag Pacing Status

Purpose: The Python script categorizes pacing percentages into descriptive tags such as ‘On Target’, ‘Under Pacing’, ‘Over Pacing’, etc., based on predefined ranges.

Script 1553: Script Strategy Auto Map

Purpose: The Python script automatically maps advertising campaigns to specific strategies based on conversion rates and Return on Advertising Spend (ROAS) metrics over defined periods.

Script 1551: Script Last365Days Conversions

Purpose: The script transfers Microsoft purchase conversion data into a new column labeled “Last365Days Conversions” within a dataset.