All Scripts

Script 113: Strategy Assignment

Purpose: The Python script assigns marketing campaigns to specific strategies based on campaign name, creation date, and accumulated clicks.


19 May 2023

Script 109: Strategy Assignment

Purpose: The Python script assigns marketing campaigns to specific strategies based on campaign name, creation date, and accumulated clicks.


17 May 2023

Script 107: Inventory Bidding 2.0

Purpose: The script determines auction boost amounts for groups in specific campaigns based on various criteria, including pageviews, PUP scores, and shoot prices.


17 May 2023
Script 103: Tag Campaigns based on Name

Script 103: Tag Campaigns based on Name

Purpose: The script parses campaign names to extract and assign a tag based on a specific naming convention.


16 May 2023

Script 95: SBA cushion

Purpose: The Python script adjusts SBA targets by applying a target factor to raw targets.


12 May 2023

Script 91: Month Start Campaign Budget Reset

Purpose Reset Campaign Daily Budget by either 50% or pre-defined amount at start of each month.


05 May 2023

Script 89: Tag AdGroups with Dynamic Action Value (Cross Client; DC Market=NL)

Purpose: The Python script dynamically adjusts bid values for ad groups based on historical and target Return on Advertising Spend (ROAS) to optimize advertising strategies across clients in the Dutch...


25 Apr 2023

Script 45: Daily Clear Labels

Purpose Clear Daily Winner and Overspend labels daily


10 Apr 2023

Script 43: Tag AdGroup Dimensions per ROAS CPA Performance

Purpose Tag AdGroup Dimensions per ROAS/CPA Performance


30 Mar 2023