All Scripts

Script 1063: Budget Staging for Strategies via GSheets #2

Purpose: The Python script updates strategy spend targets by copying program budgets from Google Sheets to a local data structure.

Script 1061: SBA Campaign Pacing

Purpose SBA Campaign Budget Pacing - Minimize Lost IS (Budget)

Script 1059: SBA Transcription

Purpose Python script to copy values from the ‘Strategy’ and ‘Strategy Target’ columns to the ‘SBA Strategy’ and ‘SBA Campaign Budget’ columns, respectively.

Script 1057: Intraday Budget Cap via Strategy

Purpose Python script to pause campaigns when the monthly spend reaches the monthly budget stored in the strategy.

Script 1055: AdGroup Performance Outlier 33d lookback

Purpose Tag AdGroup if CPA performance is abnormally high within Campaign 30-lookback excluding recent 3 days

Script 1055: AdGroup CPA Outlier

Purpose: The Python script identifies and tags AdGroups with abnormally high Cost Per Acquisition (CPA) performance within a campaign using a 30-day lookback period, excluding the most recent 3 days....

Script 1053: AdGroup CPA Outlier

Purpose: The Python script identifies and tags AdGroups within a campaign where the Cost Per Acquisition (CPA) performance is significantly higher than expected, using a 30-day lookback period excluding the...

Script 1051: [Demo] Daily Campaign Anomaly Detection PowPow

Purpose: The script identifies performance anomalies in PPC campaigns by comparing actual data against forecasts based on historical trends.

Script 1051: Campaigns Anomaly Detection PowPow

Purpose This Python script generates a performance anomaly report for pay-per-click marketing campaigns.