All Scripts

Script 175: Campaign Tactic

Purpose Python script to add dimensions tag based on campaign name.

Script 173: Strategy Targeting Type

Purpose Python script to add a dimensions tag based on the campaign name.

Script 171: Target (Impr Clicks Views)

Purpose Python script to add dimensions tag based on campaign name.

Script 169: Budget Threshold

Purpose Python script to add a dimensions tag based on the campaign name.

Script 167: Campaign Code

Purpose Python script to add a dimensions tag based on the campaign name.

Script 165: Intraday Adj Google tCPA and Budget

Purpose: The script adjusts the target CPA and daily budget of Google campaigns based on recent ROAS and spending data.

Script 163: Mature Campaigns Pause Low ROAS

Purpose: The script identifies and pauses mature advertising campaigns with low Return on Ad Spend (ROAS) over the past 14 days.

Script 161: populate market

Purpose: The script assigns market identifiers to campaigns based on specific patterns in campaign names.

Script 159: Increase Campaign tCPA

Purpose The script adjusts the target cost-per-action (tCPA) for campaigns based on their current cost per conversion, increasing it if the cost is below a specified threshold.