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Script 1277: [Demo] Ingest Media Plan
Purpose The Python script ingests media plan spend targets from a Google Sheets document and maps them to strategies for the current month.
Script 1073: Monthly Spend Target Rollover
Purpose Python script that takes the unspent Strategy Spend Target from the previous month and adds it to the current Spend Target.
Script 1051: [Demo] Daily Campaign Anomaly Detection PowPow
Purpose The script identifies performance anomalies in PPC campaigns by comparing actual data against forecasts based on historical trends.
Script 1051: Campaigns Anomaly Detection PowPow
Purpose This Python script generates a performance anomaly report for pay-per-click marketing campaigns.
Script 971: [Demo] Weekly Campaign Anomaly with Summary and Links Powpow Enterprise Retail
Purpose The Python script identifies and reports anomalies in weekly campaign performance metrics using configurable thresholds and historical data analysis.
Script 721: Profit Maximising Campaign Target (Trafficking)
Purpose The script analyzes campaign-level forecasts to identify profit-maximizing targets and generates a bulk sheet to update these targets for Google Smart Bidding strategies.
Script 709: SBA Auto Pause & Re enable Budget via Dimension Tags
Purpose The Python script automates the pausing and resuming of advertising campaigns based on monthly budget constraints and dimension tags, monitoring spending bi-hourly.
Script 615: SBA Campaign Pacing
Purpose SBA Campaign Budget Pacing - Minimize Lost IS (Budget)
Script 567: Scripts Campaign Anomaly Detection by Hotel with Summary
Purpose The script identifies anomalies in campaign performance metrics for hotels by comparing actual data against forecasts and calculating deviation scores.
Script 305: Monthly Budget Cap Data Feed
In a Nutshell The script automatically pauses PPC campaigns that exceed their monthly budget caps.
Script 195: Kwds Pause
Purpose The Python script processes keyword data to manage and update advertising campaign statuses based on specific criteria.
Script 103: Tag Campaigns based on Name
Purpose The script parses campaign names to extract and assign a tag to each campaign based on a specific naming convention.
Script 41: Monthly Budget Cap GSheets
Purpose The script enforces monthly budget caps for strategies and campaigns by pausing those that exceed their allocated budgets, using data from Google Sheets.
Script 35: Auto Create Suggested Keywords
Purpose The script automates the creation of suggested keywords from a keyword expansion report, focusing on long keywords with six or more tokens and setting...
Script 25: Strategy Auto Assign on MTD Conv
Purpose The script reassigns marketing strategies to campaigns based on their Month-to-Date conversion levels.
Script 23: AdGroup CPA Outlier
Purpose Tag AdGroup if CPA performance is abnormally high within Campaign 30-lookback excluding recent 3 days