Purpose:
The Python script identifies and recommends pausing keywords in advertising campaigns that are at least 30 days old, have zero conversions, and a quality score below 5.
Purpose
The Python script identifies and reports on campaign performance anomalies by detecting outliers in key metrics using configurable thresholds and generates a weekly report accommodating conversion lag.
Purpose:
The Python script identifies and tags the 10 most underperforming keywords within both “Brand” and “NonBrand” categories based on conversion metrics.
