Purpose:
The Python script optimizes campaign budget allocation to minimize lost impression share due to budget constraints by considering historical spend, spend potential, and remaining budget.
Purpose:
The Python script automates the process of calculating and adjusting daily budgets for marketing campaigns based on structured budget allocation (SBA) strategies.
Purpose
Python script that allocates budgets to campaigns based on various factors such as remaining budget, weekdays in the month, historical spend, and minimum daily budget.
Purpose:
The script identifies campaigns with a significant discrepancy between the assigned “Two Year Cost (Publisher)” and the actual publisher cost over the last two years.
