Purpose:
The Python script automates the process of enabling a campaign override flag when adjusted recommendations exceed predefined caps set in Google Sheets.
Purpose:
The Python script analyzes marketing strategy performance by comparing actual results against targets and categorizes them based on deviation levels.
Purpose:
The script parses campaign names to automatically tag hotel-related campaigns with specific Marin Dimensions tags, handling special cases for certain account names.
Purpose:
The Python script identifies anomalies in campaign performance by comparing actual metrics against forecasted values using adjustable thresholds.
Purpose:
The Python script manages campaign budgets by pausing campaigns when the month-to-date (MTD) spend reaches the monthly budget specified in the strategy.
Purpose:
The Python script identifies and reports conversion anomalies at the campaign level by analyzing weekly data and applying statistical methods to detect outliers.
Purpose:
This Python script identifies and tags the 10 most underperforming keywords within both “Brand” and “NonBrand” categories based on conversion metrics.
