MarinOne Scripts Creator's Corner
Share and Learn Problems Solved by MarinOne Scripts
Category Action Type - Bulk Upload (Preview)
Purpose
Automating “Country Code” Dimension Tagging at campaign level for Carburant’s Square Enix.
Purpose
Lookup new month’s spend target and update via strategy bulk file
Purpose
Python script to tag AdGroups if their CPA performance is abnormally high within a campaign’s 30-day lookback period, excluding the most recent 3 days.
Purpose
Python script to tag AdGroups if their CPA performance is abnormally high within a campaign’s 30-day lookback period, excluding the most recent 3 days.
Purpose
Python script that takes the unspent Strategy Spend Target from the previous month and adds it to the current Spend Target.
Purpose
Python script that parses campaign names and extracts the campaign type into a dimension called “Type de campagne”.
Purpose
Parse campaign names and extract project numbers into a dimension called “Numero de Projet”.
Purpose
Set the value of the ‘Campaign CPA This Quarter’ column to the CPA for this quarter.
Purpose
Python script to pause campaigns when the monthly spend reaches the monthly budget stored in the strategy.
Purpose
Tag AdGroup if CPA performance is abnormally high within Campaign 30-lookback excluding recent 3 days
Purpose
Tag AdGroup if CPA performance is abnormally high within Campaign 30-lookback excluding recent 1 day
Purpose
Python script to pause and resume campaigns based on Dimension tags (SBA Strategy and SBA Monthly Budget) by monitoring bi-hourly intraday spend.
Purpose
Python script to pause and resume campaigns based on Dimension tags (SBA Strategy and SBA Monthly Budget) by monitoring bi-hourly intraday spend.
Purpose
Copy Monthly Budget from Staging GSheets maintained by customer and match Abbreviation from GSheets with Strategy in Marin.
Purpose
Python script to extract dimensions (geo, segment, targeting, and platform) from campaign names and create an output DataFrame.
Purpose
Tagging social dimension Geo
Purpose
Tagging Social dimensions targeting and platform
Purpose
Intraday Budget Cap via Strategy
Purpose
Calculates the percentage of the budget difference between the current daily budget and the SBA recommended daily budget.
Purpose
Automating Dimension Tagging with the landing page in the dimension “Landing Page Dim” and the keyword and match type combination in the dimension “Keyword MatchType Dim”.
Purpose
Python script to pause and resume campaigns based on Dimension tags (SBA Strategy and SBA Monthly Budget) by monitoring bi-hourly intraday spend.
Purpose
Python script to add a tag to a campaign name based on a specified separator.
Purpose
Python script to pause and resume campaigns based on Dimension tags (SBA Strategy and SBA Monthly Budget) by monitoring bi-hourly intraday spend.
Purpose
Python script to pause and resume campaigns based on Dimension tags (SBA Strategy and SBA Monthly Budget) by monitoring bi-hourly intraday spend.
Purpose
Generating negative keywords for each account in a campaign.
Purpose
Python script that pauses and re-enables campaigns based on their monthly spend and budget.
Purpose
Python script to filter and manipulate data from a primary data source based on specific criteria.
Purpose
This Python script solves the problem of calculating various metrics and values for pacing and budget allocation in a digital advertising campaign.
Purpose
Python script to filter and process campaign data based on specific criteria.
Purpose
This Python script solves the problem of calculating various metrics and values related to campaign pacing and budget allocation.
Purpose
Python script to filter and process campaign data based on specific criteria.
Purpose
This Python script solves the problem of calculating various metrics and values related to campaign pacing and budget allocation.
Purpose
Python script to filter and process campaign data based on specific criteria.
Purpose
This Python script solves the problem of calculating various metrics and values for pacing and budget allocation in a digital advertising campaign.
Purpose
Python script to filter and process campaign data based on specific criteria.
Purpose
This Python script solves the problem of calculating various metrics and values related to campaign pacing and budget allocation.
Purpose
Python script to filter and process campaign data based on specific criteria.
Purpose
This Python script solves the problem of calculating various metrics and values related to campaign pacing and budget allocation.
Purpose
Python script to filter and process campaign data based on specific criteria.
Purpose This Python script solves the problem of calculating various metrics and values for a campaign, such as total pub cost, total impressions, total views, pacing cycle start and end...
Purpose
Python script to filter and process campaign data based on specific criteria.
Purpose
This Python script solves the problem of calculating various metrics and values related to campaign pacing and budget allocation.
Purpose
Python script to filter and process campaign data based on specific criteria.
Purpose
This Python script solves the problem of calculating various metrics and values related to campaign pacing and budget allocation.
Purpose
Python script to filter and process campaign data based on specific criteria.
Purpose
Python script to pause ads if there are 0 conversions after $100 in spend.
Purpose
Pauses ads that have a CPA of $150+ over the previous 7 days
Purpose
This Python script solves the problem of calculating various metrics and values for pacing and budget allocation in a digital advertising campaign.
Purpose
Python script to set dimensions based on campaign name.
Purpose
Preview version of Profit Maximising Campaign Target script
Purpose
Python script to filter and process campaign data based on specific criteria.
Purpose
Python script to pause and resume campaigns based on Dimension tags (SBA Strategy and SBA Monthly Budget) by monitoring bi-hourly intraday spend.
Purpose Python script that solves the problem of allocating budgets to campaigns based on various factors such as remaining budget, weekdays in the month, historical spend, and minimum daily budget....
Purpose Python script that solves the problem of allocating budgets to campaigns based on various factors such as remaining budget, weekdays in the month, historical spend, and minimum daily budget....
Purpose
Ad Group CPA Performance Outlier
Purpose
Extract information from a campaign name and add it as columns to a DataFrame.
Purpose
Extract information from a campaign name and add it to a DataFrame.
Purpose
Example of what Budget Pacing through script could look like
Purpose
Python script to parse campaign names and add a campaign-level Marin Dimensions tag for the region.
Purpose
Extract information from a campaign name and add it as columns to a DataFrame.
Purpose
This Python script solves the problem of calculating various metrics and values for pacing and budget allocation in a digital advertising campaign.
Purpose
Tag AdGroup if CPA performance is abnormally high within Campaign 30-lookback excluding recent 3 days.
Purpose
SBA Campaigns Watcher
Purpose
Python script to summarize and deduplicate campaign data.
Purpose
Python script to update campaign information based on specified conditions.
Purpose
Python script that extracts specific information from a campaign name and identifies campaigns with changed tags.
Purpose
Pace Daily Budget for each Campaign
Purpose
Parse out and populate Pacing - Start Date and Pacing - End Date in ISO format from the Campaign column of a DataFrame.
Purpose
Tag AdGroup if CPA performance is abnormally high within Campaign
Purpose
Python script to pause and re-enable campaigns based on budget allocation.
Purpose
Python script to auto-push a subset of suggested keywords from a keyword recommendations grid.
Purpose
Python script to set all active Google Product Groups to Bid Override with no end date.
Purpose
Python script to update the status, tCPA, bid strategy, and campaign maturity for new launch campaigns.
Purpose
Python script to update the status, tCPA, bid strategy, and campaign maturity for new launch campaigns.
Purpose
Python script to update the status, tCPA, bid strategy, and campaign maturity for new launch campaigns.
In a Nutshell
The script automatically pauses PPC campaigns that exceed their monthly budget caps.
Purpose
Python script for negative keyword expansion.
Purpose
Python script solves the problem of adjusting the Publisher Target ROAS for Google campaigns based on the daily spend goal and publisher cost.
Purpose
Python script for adjusting bids based on certain conditions.
Purpose
Python script to assign campaign dimension values based on strategy/targeting type and campaign tactic.
Purpose
Reduce the daily budget of campaigns by 20% if the GAAP profit from the previous day is less than 0.
Purpose
Python script to assign campaign strategy and set publisher strategy and bidding movement based on the current date.
Purpose
Python script to promote campaigns to a new Publisher Bidding Strategy if they meet minimum spend and ROAS requirements.
Purpose
Assigns ‘New’, ‘Mature I, and ‘Mature II’ labels to Yahoo DSP ad groups based on spend thresholds.
Purpose
Python script to increase the daily budget for campaigns if the daily spend exceeds 60% of the daily budget.
Purpose
Pushes new Strategy Targets at start of month
Purpose
Tag AdGroup if CPA performance is abnormally high within Campaign
Purpose
Python script to summarize and explain the code for the SBA problem.
Purpose
Python script to add dimensions tag based on campaign name.
Purpose
Python script to add a dimensions tag based on the campaign name.
Purpose
Adjust the tCPA and Daily Budget of Google Campaigns based on the ROAS and spend over a specific time period.
Purpose
Pause mature campaigns with low ROAS based on specific criteria.
Purpose
Python script to increase the bid/TCPA by a certain percentage if the cost per set is less than 1500.
Purpose
Adjust the tCPA and daily budget of Google campaigns labeled as “Mature” based on the ROAS over the previous 14 days.
Purpose Assign ‘New’, ‘ New Launch’, ‘New - Round 2’ , ‘New - Round 3’, ‘New - Round 4’, ‘New - Round 5’, or ‘Mature’ labels to campaigns based on...
Purpose
Pause Keyword and label the Dimension ‘AutoPause’ with today’s date according to Creation Date, Accumulated Clicks, Accumulated Spend.
Purpose
Switch campaign publisher bidding strategy to tCPA based on spend and ROAS.
Purpose
Pause new campaigns with low ROAS based on specific criteria.
Purpose
Increase daily budget by a certain percentage for campaigns that have an impression share greater than a certain percentage over the last few days.
Purpose Python script to adjust the tCPA and daily budget of Google campaigns labeled as ‘New Launch’ through ‘New - Round 5’ based on ROAS over the previous 30 days...
Purpose
Tags dimension as brand or non-brand.
Purpose
Assign ‘YahooDSP’ to the ‘Campaign Maturity’ column in the output DataFrame where the conditions are true.
Purpose
Tag Campaigns based on Name
Purpose
Enforce Strategy and Campaign-level Monthly Budget Caps stored in Google Sheets.
Purpose
Automatically create Keywords from Keyword Expansion report.
Purpose
Tag campaigns if their ROAS is much lower than their peers in the same account.
Purpose
Re-assign Strategy based on preset Month-to-Date Conversion levels
Purpose
Tag AdGroup if CPA performance is abnormally high within Campaign 30-lookback excluding recent 3 days
Purpose
Python script to boost campaign budgets if CPA performance is better than peer average by a preset threshold.
Purpose
Boost the budget of non-brand campaigns if their CPA performance is better than the average by a certain threshold.
Purpose
Pause campaigns with no active groups.
Purpose
Tag AdGroups with CPA much higher than peers in the same Campaign.
Category Item Changed - AdGroup
Purpose
Python script to tag AdGroups if their CPA performance is abnormally high within a campaign’s 30-day lookback period, excluding the most recent 3 days.
Purpose
Python script to tag AdGroups if their CPA performance is abnormally high within a campaign’s 30-day lookback period, excluding the most recent 3 days.
Purpose
Tag AdGroup if CPA performance is abnormally high within Campaign 30-lookback excluding recent 3 days
Purpose
Tag AdGroup if CPA performance is abnormally high within Campaign 30-lookback excluding recent 1 day
Purpose
Python script to pause ad groups in select model-based new vehicle campaigns if there are 3 or fewer vehicles in stock.
Purpose
Ad Group CPA Performance Outlier
Purpose Assign values to the Meta ABO Budget dimension value at the group level for active Meta Ad sets only, removing any ABO Budget values previously assigned at the campaign...
Purpose
Python script to pause CCT groups based on specific conditions.
Purpose
Python script to pause CCT groups based on specific conditions.
Purpose
Python script to pause CCT groups based on specific conditions.
Purpose
Tag AdGroup if CPA performance is abnormally high within Campaign 30-lookback excluding recent 3 days.
Purpose
Python script to tag ad groups if their CPA performance is abnormally high within a campaign.
Purpose
Tag AdGroup if CPA performance is abnormally high within Campaign
Purpose
Tag AdGroup if Cost/Conv $ performance is abnormally low within Campaign 33-lookback excluding recent 3 days
Purpose
Python script for media type tagging.
Purpose
Python script for tagging media types and subtypes.
Purpose
Python script for media type tagging.
Purpose
Python script for media type autotagging.
Purpose
Python script to copy input rows to output and add specific values to certain columns.
Purpose
Python script to copy input rows to output and add specific values to certain columns.
Purpose
Python script to copy input rows to output and add specific values to certain columns.
Purpose
Python script to copy input rows to output and add specific values to certain columns.
Purpose
Python script to copy input rows to output and add specific values to certain columns.
Purpose
Python script to copy input rows to output and add specific values to certain columns.
Purpose
Python script to copy input rows to output and add specific values to certain columns.
Purpose
Python script to copy input rows to output and add specific values to certain columns.
Purpose
Python script to copy input rows to output and add specific values to certain columns.
Purpose
Python script to copy input rows to output and add specific values to certain columns.
Purpose
Python script to update custom parameters for keywords with NOLS, NOLM or Backorder in the landing page result column.
Purpose
Python script to update custom parameters for keywords with NOLS, NOLM or Backorder in the landing page result column.
Purpose
Assigns ‘New’, ‘Mature I, and ‘Mature II’ labels to Yahoo DSP ad groups based on spend thresholds.
Purpose
Tag AdGroup if CPA performance is abnormally high within Campaign
In a Nutshell
The script processes PPC campaign data to update event names based on specific patterns in group names.
Purpose Checks whether the “IB Last Updated” date is 2 or more days in the past compared to the current date, and populates a “Stale Feed Alert” dimension as “TRUE”...
Purpose
Auto Pause After Event Date
Purpose
Determines the Auction Boost amount for a group in “RBA-Pro-SEM/BSEM” campaigns.
Purpose
Tag AdGroups with Dynamic Action value calculated based on mapped Strategy ROAS and historical ROAS with a 120-day lookback.
Purpose
Clear Daily Winner and Overspend labels daily
Purpose
Tag AdGroup Dimensions per ROAS/CPA Performance
Purpose
Tag AdGroup if ROAS performance is abnormally low within Campaign.
Purpose
Tag AdGroup if CPA performance is abnormally high within Campaign 30-lookback excluding recent 3 days
Purpose
Tag AdGroups with CPA much higher than peers in the same Campaign.
Category Linked Datasource - M1 Report
Purpose
Python script that identifies performance anomalies in PPC campaigns by comparing actual data against forecasts based on historical trends.
Purpose
Automating “Country Code” Dimension Tagging at campaign level for Carburant’s Square Enix.
Purpose
Lookup new month’s spend target and update via strategy bulk file
Purpose
Populates Conversion Influencers dimension for the top 10 keywords based on cost/conv.
Purpose
Populates Conversion Influencers dimension for the top 10 keywords based on cost/conv.
Purpose
Python script to tag AdGroups if their CPA performance is abnormally high within a campaign’s 30-day lookback period, excluding the most recent 3 days.
Purpose
Python script to tag AdGroups if their CPA performance is abnormally high within a campaign’s 30-day lookback period, excluding the most recent 3 days.
Purpose
Python script that takes the unspent Strategy Spend Target from the previous month and adds it to the current Spend Target.
Purpose
Python script that parses campaign names and extracts the campaign type into a dimension called “Type de campagne”.
Purpose
Parse campaign names and extract project numbers into a dimension called “Numero de Projet”.
Purpose
Set the value of the ‘Campaign CPA This Quarter’ column to the CPA for this quarter.
Purpose
Python script that copies program budgets from staging GSheets to update strategy spend targets.
Purpose
SBA Campaign Budget Pacing - Minimize Lost IS (Budget)
Purpose
Python script to copy values from the ‘Strategy’ and ‘Strategy Target’ columns to the ‘SBA Strategy’ and ‘SBA Campaign Budget’ columns, respectively.
Purpose
Python script to pause campaigns when the monthly spend reaches the monthly budget stored in the strategy.
Purpose
Tag AdGroup if CPA performance is abnormally high within Campaign 30-lookback excluding recent 3 days
Purpose
Tag AdGroup if CPA performance is abnormally high within Campaign 30-lookback excluding recent 1 day
Purpose
This Python script generates a performance anomaly report for pay-per-click marketing campaigns.
Purpose
Python script to pause and resume campaigns based on Dimension tags (SBA Strategy and SBA Monthly Budget) by monitoring bi-hourly intraday spend.
Purpose
Script description: The script identifies performance anomalies in PPC campaigns by comparing actual data against forecasts based on historical trends.
Purpose
Auto Tag Campaigns with Program Manager Dim
Purpose
Python script to pause and resume campaigns based on Dimension tags (SBA Strategy and SBA Monthly Budget) by monitoring bi-hourly intraday spend.
Purpose
Copy Monthly Budget from Staging GSheets maintained by customer and match Abbreviation from GSheets with Strategy in Marin.
Purpose
Python script to extract dimensions (geo, segment, targeting, and platform) from campaign names and create an output DataFrame.
Purpose
Python script that allocates budgets to campaigns based on various factors to minimize lost impression share due to budget.
Purpose
Tagging social dimension Audience and Segment
Purpose
Tagging social dimension Geo
Purpose
Tagging Social dimensions targeting and platform
Purpose
Tagging dimensions geo, segment, targeting, and platform.
Purpose Python script to calculate the total pub cost for each ‘SBA Strategy’ and ‘Campaign’ group, and compute the percentage of ‘Pub. Cost $’ for each row relative to the...
Purpose
Python script to extract keyword match type from campaign names and update the keyword match type column in the output dataframe.
Purpose
Python script to extract intent from campaign names and update the intent column in the output dataframe.
Purpose
Tagging dimension Script - Campaigns - Topic
Purpose
Intraday Budget Cap via Strategy
Purpose
Python script to pause and resume campaigns based on monthly budget spend.
Purpose
Python script to extract the F-YY-Brand from campaign names and update the F-YY-Brand column in the output dataframe.
Purpose
Python script that allocates budgets to campaigns based on various factors to minimize lost impression share due to budget.
Purpose
Python script to extract tags from campaign names and store them in the “Categories of NB Campaigns” column.
Purpose
SBA Campaign Pacing
Purpose
Python script that allocates budgets to campaigns based on various factors such as remaining budget, weekdays in the month, historical spend, and minimum daily budget.
Purpose Script will review all campaigns with a value assigned to the “Two Year Cost (Publisher)” dimension and compare that total to the total publisher cost over the last two...
Purpose
Alerts Program Manager whenever The Percentage Difference is higher or equal to 15%
Purpose
Campaigns Anomaly
Purpose
Calculates the percentage of the budget difference between the current daily budget and the SBA recommended daily budget.
Purpose
Python script to pause ad groups in select model-based new vehicle campaigns if there are 3 or fewer vehicles in stock.
Purpose
Automatically Tags campaigns with the Brand vs NonBrand Dimension
Purpose
Automating Dimension Tagging with the landing page in the dimension “Landing Page Dim” and the keyword and match type combination in the dimension “Keyword MatchType Dim”.
Purpose
Python script to pause and resume campaigns based on Dimension tags (SBA Strategy and SBA Monthly Budget) by monitoring bi-hourly intraday spend.
Purpose
This Python script identifies performance anomalies in PPC campaigns by comparing actual data against forecasts based on historical trends.
Purpose
Python script to parse campaign names and add campaign-level Marin Dimensions Tag for Category.
Purpose
Python script to parse campaign names and add campaign-level Marin Dimensions Tag for campaign type.
Purpose
Campaign Performance Anomaly Report with Summary
Purpose Python script to automatically assign a campaign to an Impression Share Strategy called ‘Data Gathering’ for the first 7 days after being created, and then move it to a...
Purpose Python script to automatically assign a campaign to an Impression Share Strategy called ‘Data Gathering’ for the first 7 days after being created, and then move it to a...
Purpose Python script to automatically assign a campaign to an Impression Share Strategy called ‘Data Gathering’ for the first 7 days after being created, and then move it to a...
Purpose Python script to automatically assign a campaign to an Impression Share Strategy called ‘Data Gathering’ for the first 7 days after being created, and then move it to a...
Purpose Python script to automatically assign a campaign to an Impression Share Strategy called ‘Data Gathering’ for the first 7 days after being created, and then move it to a...
Purpose Python script to automatically assign a campaign to an Impression Share Strategy called ‘Data Gathering’ for the first 7 days after being created, and then move it to a...
Purpose Python script to automatically assign a campaign to an Impression Share Strategy called ‘Data Gathering’ for the first 7 days after being created, and then move it to a...
Purpose Python script to automatically assign a campaign to an Impression Share Strategy called ‘Data Gathering’ for the first 7 days after being created, and then move it to a...
Purpose Python script to automatically assign a campaign to an Impression Share Strategy called ‘Data Gathering’ for the first 7 days after being created, and then move it to a...
Purpose Python script to automatically assign a campaign to an Impression Share Strategy called ‘Data Gathering’ for the first 7 days after being created, and then move it to a...
Purpose Python script to automatically assign a campaign to an Impression Share Strategy called ‘Data Gathering’ for the first 7 days after being created, and then move it to a...
Purpose Python script to automatically assign a campaign to an Impression Share Strategy called ‘Data Gathering’ for the first 7 days after being created, and then move it to a...
Purpose Python script to automatically assign a campaign to an Impression Share Strategy called ‘Data Gathering’ for the first 7 days after being created, and then move it to a...
Purpose Python script to automatically assign a campaign to an Impression Share Strategy called ‘Data Gathering’ for the first 7 days after being created, and then move it to a...
Purpose Python script to automatically assign a campaign to an Impression Share Strategy called ‘Data Gathering’ for the first 7 days after being created, and then move it to a...
Purpose Python script to automatically assign a campaign to an Impression Share Strategy called ‘Data Gathering’ for the first 7 days after being created, and then move it to a...
Purpose Python script to automatically assign a campaign to an Impression Share Strategy called ‘Data Gathering’ for the first 7 days after being created, and then move it to a...
Purpose Python script to automatically assign a campaign to an Impression Share Strategy called ‘Data Gathering’ for the first 7 days after being created, and then move it to a...
Purpose Python script to automatically assign a campaign to an Impression Share Strategy called ‘Data Gathering’ for the first 7 days after being created, and then move it to a...
Purpose Automatic assignment of a campaign to an Impression Share Strategy called ‘Data Gathering’ for the first 7 days after creation, and then moving it to a CPA strategy called...
Purpose Automatic assignment of a campaign to an Impression Share Strategy called ‘Data Gathering’ for the first 7 days after creation, and then moving it to a CPA strategy called...
Purpose Automatic assignment of a campaign to an Impression Share Strategy called ‘Data Gathering’ for the first 7 days after creation, and then moving it to a CPA strategy called...
Purpose Automatic assignment of a campaign to an Impression Share Strategy called ‘Data Gathering’ for the first 7 days after creation, and then moving it to a CPA strategy called...
Purpose Python script that automatically assigns a campaign to an Impression Share Strategy called ‘Data Gathering’ for the first 7 days after being created, and then moves it to a...
Purpose Automatic assignment of a campaign to an Impression Share Strategy called ‘Data Gathering’ for the first 7 days after creation, and then moving it to a CPA strategy called...
Purpose Automatic assignment of a campaign to an Impression Share Strategy called ‘Data Gathering’ for the first 7 days after creation, and then moving it to a CPA strategy called...
Purpose
Python script that allocates budgets to campaigns based on various factors such as remaining budget, weekdays in the month, historical spend, and minimum daily budget.
Purpose
Python script that identifies performance anomalies in PPC campaigns by comparing actual data against forecasts based on historical trends.
Purpose
Python script to add a tag to a campaign name based on a specified separator.
Purpose
This Python script identifies performance anomalies in PPC campaigns by comparing actual data against forecasts based on historical trends.
Purpose
Python script to update the “Keyword Cost/Conv Performance” dimension for keywords that have a cost/conv 30% greater than their Campaign’s cost/conversion.
Purpose
Python script to allocate budget for SBA campaigns based on various factors.
Purpose
Python script that identifies performance anomalies in PPC campaigns by comparing actual data against forecasts based on historical trends.
Purpose
Python script that updates the value of the “Campaign 30 day cost per conversion” dimension for keyword-level anomaly detection.
Purpose
Pause Poor performing Keywords with 0 Conv. and QS <5
Purpose
Python script to tag campaigns if the publisher cost for the prior day is 90% of the daily budget.
Purpose
Python script to tag campaigns if the publisher cost for the prior day is 90% of the daily budget.
Purpose
Python script to tag campaigns if the publisher cost for the prior day is 90% of the daily budget.
Purpose
Python script to tag campaigns if the publisher cost for the prior day is 90% of the daily budget.
Purpose
Python script to tag campaigns if the publisher cost for the prior day is 90% of the daily budget.
Purpose
Python script to tag campaigns if the publisher cost for the prior day is 90% of the daily budget.
Purpose
Python script to tag campaigns if the publisher cost for the prior day is 90% of the daily budget.
Purpose
Python script to tag campaigns if the publisher cost for the prior day is 90% of the daily budget.
Purpose
Python script to tag campaigns if the publisher cost for the prior day is 90% of the daily budget.
Purpose
Python script to tag campaigns if the publisher cost for the prior day is 90% of the daily budget.
Purpose
Python script to tag campaigns if the publisher cost for the prior day is 90% of the daily budget.
Purpose
Python script to tag campaigns if the Pub Cost for the prior day is 90% of the Daily Budget.
Purpose
Python script to tag campaigns if the publisher cost for the prior day is 90% of the daily budget.
Purpose
Python script to tag campaigns if the publisher cost for the prior day is 90% of the daily budget.
Purpose
Python script to tag campaigns if the Pub Cost for the prior day is 90% of the Daily Budget.
Purpose
Campaign Performance Anomaly Report with Summary
Purpose
Parse Campaign Name and add Campaign-level Marin Dimensions Tag for Placement.
Purpose
Campaign Performance Anomaly Report with Summary
Purpose
Campaign Performance Anomaly Report with Summary
Purpose
Python script to pause and resume campaigns based on Dimension tags (SBA Strategy and SBA Monthly Budget) by monitoring bi-hourly intraday spend.
Purpose
Python script to pause and resume campaigns based on Dimension tags (SBA Strategy and SBA Monthly Budget) by monitoring bi-hourly intraday spend.
Purpose
Locate keywords with duplicate MKWID values and reupload with blanks.
Purpose Python script that solves the problem of allocating budgets to campaigns based on various factors such as remaining budget, weekdays in the month, historical spend, and minimum daily budget....
Purpose
Auto Tag Campaign with Tipo de Campanha Dimension
Purpose
Campaign Performance Anomaly Report with Summary
Purpose
Automatically tags campaigns with ‘Brand’ or ‘NonBrand’ based on specific keywords in the campaign name.
Purpose
Auto Tag the funnel stage of campaigns based on the campaign name.
Purpose
Generating negative keywords for each account in a campaign.
Purpose
Calculates the difference between SBA allocation and % of total pub cost.
Purpose
Campaign Performance Anomaly Report with Summary
Purpose Python script to calculate the total pub cost for each ‘SBA Strategy’ and ‘Campaign’ group, and compute the percentage of ‘Pub. Cost $’ for each row relative to the...
Purpose
Detect campaign-level outliers for key conversions: Total AMU Sign-Ups.
Purpose
Python script that copies the SBA Budget from a staging Google Sheets and matches the “Abbreviation” column with the “SBA Strategy” column in Marin.
Purpose
Create columns of current Budget and recommended Budget
Purpose
Python script that identifies performance anomalies in PPC campaigns by comparing actual data against forecasts based on historical trends.
Purpose
Python script that pauses and re-enables campaigns based on their monthly spend and budget.
Purpose
SBA Campaign Budget Pacing - Minimize Lost IS (Budget)
Purpose
Extract information from the campaign name and add it as columns to the input DataFrame.
Purpose
Python script to filter and manipulate data from a primary data source based on specific criteria.
Purpose
This Python script solves the problem of calculating various metrics and values for pacing and budget allocation in a digital advertising campaign.
Purpose
Python script that adds dimensions tags based on the campaign name.
Purpose
Python script to add dimensions tags based on campaign name.
Purpose
This Python script solves the problem of identifying anomalies in campaign performance based on day-of-week forecast and calculating the anomaly using adjustable IQR and Deviation Thresholds.
Purpose
This Python script identifies performance anomalies in PPC campaigns by comparing actual data against forecasts based on historical trends.
Purpose
Remove the dollar sign ($) from the SBA Campaign Budget column in a given input dataframe.
Purpose
Python script to add dimensions tags based on campaign name and identify campaigns with changed tags.
Purpose
Python script to add dimensions tags based on campaign name and identify campaigns with changed tags.
Purpose
Python script to add dimensions tags based on campaign name and identify campaigns with changed tags.
Purpose
Set the pacing start date and pacing end date for campaigns based on the campaign name.
Purpose
Python script to filter and process campaign data based on specific criteria.
Purpose
Python script to filter and process campaign data based on specific criteria.
Purpose This Python script calculates various metrics and values for a campaign, such as total impressions, total clicks, total views, pacing cycle start and end dates, daily targets, expected spend...
Purpose
This Python script solves the problem of calculating various metrics and values related to campaign pacing and budget allocation.
Purpose
Python script to filter and process campaign data based on specific criteria.
Purpose
Python script to filter and process campaign data based on specific criteria.
Purpose This Python script calculates various metrics and values for a campaign, such as total impressions, total clicks, total views, pacing cycle start and end dates, daily targets, expected spend...
Purpose
This Python script solves the problem of calculating various metrics and values related to campaign pacing and budget allocation.
Purpose
Python script to filter and manipulate data from a primary data source based on specific criteria.
Purpose
Python script to filter and process campaign data based on specific criteria.
Purpose This Python script calculates various metrics and values for a campaign, such as total impressions, total clicks, total views, pacing cycle start and end dates, daily targets, expected spend...
Purpose
This Python script solves the problem of calculating various metrics and values for pacing and budget allocation in a digital advertising campaign.
Purpose
Python script to filter and manipulate data from a primary data source based on specific criteria.
Purpose
Python script to filter and process campaign data based on specific criteria.
Purpose This Python script calculates various metrics and values for a campaign, such as total impressions, total clicks, total views, pacing cycle start and end dates, daily targets, expected spend...
Purpose
This Python script solves the problem of calculating various metrics and values related to campaign pacing and budget allocation.
Purpose
Python script to filter and process campaign data based on specific criteria.
Purpose
Python script to filter and process campaign data based on specific criteria.
Purpose This Python script calculates various metrics and values for a campaign, such as total impressions, total clicks, total views, pacing cycle start and end dates, daily targets, expected spend...
Purpose
This Python script solves the problem of calculating various metrics and values related to campaign pacing and budget allocation.
Purpose
Python script to filter and process campaign data based on specific criteria.
Purpose This Python script solves the problem of calculating various metrics and values for a campaign, such as total pub cost, total impressions, total views, pacing cycle start and end...
Purpose
Python script to filter and process campaign data based on specific criteria.
Purpose
Python script to filter and process campaign data based on specific criteria.
Purpose This Python script solves the problem of calculating various metrics and values for a campaign, such as total pub cost, total impressions, total clicks, total views, pacing cycle start...
Purpose
This Python script solves the problem of calculating various metrics and values related to campaign pacing and budget allocation.
Purpose
Python script to filter and process campaign data based on specific criteria.
Purpose
This Python script solves the problem of calculating various metrics and values related to campaign pacing and budget allocation.
Purpose
Python script to filter and process campaign data based on specific criteria.
Purpose
Python script to pause ads if there are 0 conversions after $100 in spend.
Purpose
Pauses ads that have a CPA of $150+ over the previous 7 days
Purpose
This Python script solves the problem of calculating various metrics and values for pacing and budget allocation in a digital advertising campaign.
Purpose
Python script to set dimensions based on campaign name.
Purpose
Python script to filter and process campaign data based on specific criteria.
Purpose
Python script to store the average cost per click (CPC) for the last 28 days in a dimension called “Test”.
Purpose
Python script that identifies performance anomalies in PPC campaigns by comparing actual data against forecasts based on historical trends.
Purpose
Python script that identifies performance anomalies in PPC campaigns by comparing actual data against forecasts based on historical trends.
Purpose
Python script that identifies performance anomalies in PPC campaigns by comparing actual data against forecasts based on historical trends.
Purpose
Python script that identifies performance anomalies in PPC campaigns by comparing actual data against forecasts based on historical trends.
Purpose
Python script that identifies performance anomalies in PPC campaigns by comparing actual data against forecasts based on historical trends.
Purpose
Python script that identifies performance anomalies in PPC campaigns by comparing actual data against forecasts based on historical trends.
Purpose
This Python script identifies performance anomalies in PPC campaigns by comparing actual data against forecasts based on historical trends.
Purpose
Python script that identifies performance anomalies in PPC campaigns by comparing actual data against forecasts based on historical trends.
Purpose
This Python script generates a performance anomaly report for pay-per-click marketing campaigns, identifying metrics that deviate significantly from their forecasted values.
Purpose
Python script that identifies performance anomalies in PPC campaigns by comparing actual data against forecasts based on historical trends.
Purpose
Python script to pause and resume campaigns based on Dimension tags (SBA Strategy and SBA Monthly Budget) by monitoring bi-hourly intraday spend.
Purpose Python script that solves the problem of allocating budgets to campaigns based on various factors such as remaining budget, weekdays in the month, historical spend, and minimum daily budget....
Purpose Python script that solves the problem of allocating budgets to campaigns based on various factors such as remaining budget, weekdays in the month, historical spend, and minimum daily budget....
Purpose
Python script that generates a performance anomaly report for pay-per-click marketing data.
Purpose
Ad Group CPA Performance Outlier
Purpose
Pause and resume campaigns based on Dimension tags (SBA Strategy and SBA Monthly Budget) by monitoring bi-hourly intraday spend.
Purpose
This Python script solves the problem of identifying performance anomalies in PPC campaigns by comparing actual data against forecasts based on historical trends.
Purpose
Campaign Anomaly Detection
Purpose
Python script solves the problem of generating a performance anomaly report for pay-per-click marketing data.
Purpose
Python script that pauses campaigns when the monthly spend reaches the budget cap.
Purpose
Extract information from the campaign name and add it as columns to the input DataFrame.
Purpose
Extract information from a campaign name and add it as columns to a DataFrame.
Purpose
Auto tag campaigns with a brand or non-brand dimension based on the campaign name.
Purpose
Extract information from a campaign name and add it as columns to a DataFrame.
Purpose
Python script that combines the ‘School’ and ‘Program’ columns into a new column called ‘School_Program’ and assigns the created tag to the ‘School_Program’ column.
Purpose
Python script to parse the campaign name and add a campaign-level Marin Dimensions tag for a program.
Purpose
Parse Campaign Name and add Campaign-level Marin Dimensions Tag for School.
Purpose
Extract information from a campaign name and add it as columns to a DataFrame.
Purpose
Extract information from a campaign name and add it to a DataFrame.
Purpose
Extract information from campaign names and create an output DataFrame with the extracted information.
Purpose
Example of what Budget Pacing through script could look like
Purpose
Python script to parse campaign names and add a campaign-level Marin Dimensions tag for the region.
Purpose
Extract information from a campaign name and add it as columns to a DataFrame.
Purpose
Extract information from a campaign name and add it as columns to a DataFrame.
Purpose
Extract information from campaign names and add it to the input DataFrame.
Purpose
This Python script solves the problem of calculating various metrics and values for pacing and budget allocation in a digital advertising campaign.
Purpose
Python script to pace daily budget for Search SBA strategies.
Purpose Assign values to the Meta ABO Budget dimension value at the group level for active Meta Ad sets only, removing any ABO Budget values previously assigned at the campaign...
Purpose
Python script to filter and extract data from a primary data source based on a specific condition.
Purpose
Python script to filter and extract data from a primary data source based on a specific condition.
Purpose
Python script to filter and extract data from a primary data source based on a specific condition.
Purpose
Python script to filter and extract data from a primary data source based on a specific condition.
Purpose
Python script to pause CCT groups based on specific conditions.
Purpose
Python script to pause CCT groups based on specific conditions.
Purpose
Python script to pause CCT groups based on specific conditions.
Purpose
SBA Campaign Budget Pacing - Minimize Lost IS (Budget)
Purpose
Tag AdGroup if CPA performance is abnormally high within Campaign 30-lookback excluding recent 3 days.
Purpose
SBA Campaigns Watcher
Purpose
Python script to filter and extract data from a primary data source based on a specific condition.
Purpose
Python script to filter and extract data from a primary data source based on a specific condition.
Purpose
Assign values to the Geo dimension at the campaign level when appropriate.
Purpose
Extract information from campaign names and add it to the input DataFrame.
Purpose
Pace Daily Budget for each Strategy
Purpose
Automating the tagging of “Brand vs Generic” dimensions in a report.
Purpose
Python script that looks for duplicate campaigns created by Dynamic Campaigns and sets the status to “Deleted” for any older campaigns.
Purpose
Python script that assigns values to the “Meta ABO Budget” and “Budget Level” dimensions based on input data.
Purpose
Python script to summarize and deduplicate campaign data.
Purpose
Python script that allocates budget based on specific criteria for campaigns within a budget period.
Purpose
Python script to check the budget spent for SBA campaigns.
Purpose
Python script to update campaign information based on specified conditions.
Purpose
Python script that generates a performance anomaly report for a pay-per-click marketing campaign.
Purpose
Python script that adds dimensions tags based on the campaign name.
Purpose
Python script to add dimensions tags based on campaign name and identify campaigns with changed tags.
Purpose
Python script to add dimensions tags based on campaign name and identify campaigns with changed tags.
Purpose
Python script to add dimensions tags based on campaign name and identify campaigns with changed tags.
Purpose
Python script that extracts specific information from a campaign name and identifies campaigns with changed tags.
Purpose
Python script to add dimensions tags based on campaign name and identify campaigns with changed tags.
Purpose
Identify duplicate keywords and send an email report recommending which keywords to pause.
Purpose
Pace Daily Budget for each Campaign
Purpose
Sets Historical Quality Score - 1st of Month dimension with current QS value
Purpose
Tag Brand vs Non Brand dimension automatically
Purpose
Parse out and populate Pacing - Start Date and Pacing - End Date in ISO format from the Campaign column of a DataFrame.
Purpose
Python script to assign campaign dimension values based on brand, local, and emergency criteria.
Purpose
Python script to detect anomalies in campaign data and generate an anomaly report.
Purpose
Anomaly detection for campaigns by campaign type.
Purpose
Analyze campaign data to identify anomalies and calculate anomaly scores for each product and account.
Purpose
Python script to tag ad groups if their CPA performance is abnormally high within a campaign.
Purpose
Python script to calculate the Set Rate metric using a 6 month lookback, excluding the most recent 30 days.
Purpose
Tag AdGroup if CPA performance is abnormally high within Campaign
Purpose
Budget Boosts for Bing Campaigns
Purpose Python script that copies Epicor Monthly Budget from staging GSheets at the first day of each month, including campaigns with EpicorID and different budget from GSheets in a bulk...
Purpose
Tag AdGroup if Cost/Conv $ performance is abnormally low within Campaign 33-lookback excluding recent 3 days
Purpose
Python script to pause and re-enable campaigns based on budget allocation.
Purpose
Python script to merge and manipulate dataframes, and output the result.
Purpose
Python script to format email data by merging and renaming columns, setting conditions, and replacing NaN values.
Purpose
Python script to merge and manipulate dataframes based on specific conditions.
Purpose
Python script to format and merge data from two data sources and generate an output dataframe.
Purpose
Python script to auto-push a subset of suggested keywords from a keyword recommendations grid.
Purpose
Python script to populate the “NTB Uplift” dimension in a data source.
Purpose
Set dimensions based on campaign name.
Purpose
Pause campaigns when MTD spend reaches Epicor Monthly Budget
Purpose
Python script to set all active Google Product Groups to Bid Override with no end date.
Purpose
Python script to identify inactive campaigns and calculate their pacing.
Purpose
Python script to tag campaigns based on their performance metrics compared to benchmarks.
Purpose
Python script to tag campaigns based on their performance metrics compared to benchmarks.
Purpose
Python script to tag campaigns based on their performance metrics compared to benchmarks.
Purpose
Python script to tag campaigns based on their performance metrics compared to benchmarks.
Purpose
Python script to tag campaigns based on their performance metrics compared to benchmarks.
Purpose
Python script to tag campaigns based on their performance metrics compared to benchmarks.
Purpose
Python script to tag campaigns based on their performance metrics compared to benchmarks.
Purpose
Python script to tag campaigns based on their performance metrics compared to benchmarks.
Purpose
Tag Dimensions based on CVR, CPL, CPC, CTR, Performance compared to previous 6 months.
Purpose
Tag Dimensions based on CVR, CPL, CPC, CTR Performance compared to previous 6 months.
Purpose
Tag Dimensions based on CVR, CPL, CPC, CTR Performance compared to previous 6 months.
Purpose
Tag Dimensions based on CVR, CPL, CPC, CTR Performance to previous 6 months.
Purpose
Tag Dimensions based on CRV, CPL, CPC, CTR performance compared to previous 6 months.
Purpose
Tag Dimensions based on CVR, CPL, CPC, CTR Performance compared to previous 6 months.
Purpose
Python script to merge and manipulate dataframes, and output the result.
Purpose
Python script to update the status, tCPA, bid strategy, and campaign maturity for new launch campaigns.
Purpose
Python script to update the status, tCPA, bid strategy, and campaign maturity for new launch campaigns.
Purpose
Python script to tag campaigns based on their performance metrics compared to benchmarks.
Purpose
Adjust for KW Headroom
Purpose
Adjust for KW Headroom
Purpose
Adjust for KW Headroom
Purpose
Adjust for KW Headroom
Purpose
Adjust for KW Headroom
Purpose
Adjust for KW Headroom
Purpose
Adjust for KW Headroom
Purpose
Adjust for KW Headroom
Purpose
Adjust for KW Headroom
Purpose
Adjust for KW Headroom
Purpose
Adjust for KW Headroom
Purpose
Adjust for KW Headroom
Purpose
Adjust for KW Headroom
Purpose
Adjust for KW Headroom
Purpose
Adjust for KW Headroom
Purpose
Assign the value of the “Portfolio” column to the “Amazon Portfolio” column if the “Amazon Portfolio” column is different from the “Portfolio” column or is null/blank.
Purpose
Python script to update the status, tCPA, bid strategy, and campaign maturity for new launch campaigns.
Purpose
Adjust for KW Headroom
Purpose
This Python script is used to merge data from a primary data source and a reference data source, and then generate an output dataframe.
Purpose
Python script to merge and manipulate dataframes, and output the result.
Purpose
Python script for media type tagging.
Purpose
Python script for tagging media types and subtypes in a dataset.
Purpose
Python script for media type tagging.
Purpose
Python script for tagging media types and subtypes.
Purpose
Python script for media type tagging.
Purpose
Python script for media type autotagging.
Purpose
Tag Dimensions based on CVR, CPL, CPC, CTR Performance compared to previous 6 months
Purpose
Python script to tag campaigns based on the comparison between the publisher cost and the daily budget.
Purpose
Tag Dimensions based on CVR, CPL, CPC, and CTR Performance compared to Preset Benchmarks
Purpose
Clears Conversion Influencers dimension values
Purpose
Python script that populates the Conversion Influencers dimension for the top 10 keywords based on cost per conversion.
Purpose
Pace Daily Budget for each Epicor Budget Group
Purpose
Python script to copy input rows to output and add specific values to certain columns.
Purpose
Python script to copy input rows to output and add specific values to certain columns.
Purpose
Python script to copy input rows to output and add specific values to certain columns.
Purpose
Python script to copy input rows to output and add specific values to certain columns.
Purpose
Python script to copy input rows to output and add specific values to certain columns.
Purpose
Python script to copy input rows to output and add specific values to certain columns.
Purpose
Python script to copy input rows to output and add specific values to certain columns.
Purpose
Python script to copy input rows to output and add specific values to certain columns.
Purpose
Python script to copy input rows to output and add specific values to certain columns.
Purpose
Python script to copy input rows to output and add specific values to certain columns.
Purpose
Python script to update custom parameters for keywords with NOLS, NOLM or Backorder in the landing page result column.
Purpose
Python script for negative keyword expansion.
Purpose
Python script solves the problem of adjusting the Publisher Target ROAS for Google campaigns based on the daily spend goal and publisher cost.
Purpose
Python script to update custom parameters for keywords with NOLS, NOLM or Backorder in the landing page result column.
Purpose
Python script for adjusting bids based on certain conditions.
Purpose
Python script to assign campaign dimension values based on strategy/targeting type and campaign tactic.
Purpose
Python script to assign campaign dimension values based on strategy/targeting type and campaign tactic.
Purpose
Reduce the daily budget of campaigns by 20% if the GAAP profit from the previous day is less than 0.
Purpose
Python script to assign campaign strategy and set publisher strategy and bidding movement based on the current date.
Purpose
Python script to determine the search bid for each row in a dataframe based on specific conditions and business rules.
Purpose
Python script to promote campaigns to a new Publisher Bidding Strategy if they meet minimum spend and ROAS requirements.
Purpose
Assigns ‘New’, ‘Mature I, and ‘Mature II’ labels to Yahoo DSP ad groups based on spend thresholds.
Purpose
Python script to increase the daily budget for campaigns if the daily spend exceeds 60% of the daily budget.
Purpose
Python script to populate the “FullFunnel” column in a DataFrame based on certain business rules.
Purpose
Python script to maintain the SBA Pause Date within 1 month of the current date.
Purpose
Pushes new Strategy Targets at start of month
Purpose
Python script to assign strategies to campaigns based on specific business rules.
Purpose
Python script to perform a pacing check on SBA (Structured Budget Allocation) campaigns.
Purpose
Tag AdGroup if CPA performance is abnormally high within Campaign
Purpose
Python script for tagging campaigns as “Brand” or “Non Brand” based on the campaign name.
Purpose
Python script to copy the “Pub. Cost $” column from the input DataFrame to a new column called “Yesterdays Cost” in the output DataFrame.
Purpose
Python script to copy the “Pub. Cost $” column from the input dataframe to a new column called “Yesterdays Cost” in the output dataframe.
Purpose
Python script to copy the “Pub. Cost $” column from the input DataFrame to a new column named “Yesterdays Cost” in the output DataFrame.
Purpose
Python script to copy the “Pub. Cost $” column from the input DataFrame to a new column named “Yesterdays Cost” in the output DataFrame.
Purpose
Python script to copy the “Pub. Cost $” column from the input DataFrame to a new column called “Yesterdays Cost” in the output DataFrame.
Purpose
Summarize and explain the Python script ‘Yesterdays Cost Dimension Tagging PreserVision’.
Purpose
Python script to populate the “Campaign Category” column in a DataFrame based on specific rules.
Purpose
Python script to copy the “Pub. Cost $” column from the input DataFrame to a new column called “Yesterdays Cost” in the output DataFrame.
Purpose
Python script to summarize and explain the code for the SBA problem.
Purpose Python script that recommends changes to tROAS (target ROAS) and daily budget for Google Ads campaigns based on the performance of non-brand new customer ROAS over the last 30...
Purpose Python script to keep the traffic dimension aligned across each bucket. To Elaborate The problem being solved is to ensure that the traffic dimension is consistent across each bucket....
Purpose
Summarize and explain the Python script ‘Yesterdays Cost Dimension Tagging’.
Purpose
Python script to add dimensions tag based on campaign name.
Purpose
Python script to add a dimensions tag based on the campaign name.
Purpose
Python script to add dimensions tag based on campaign name.
Purpose
Python script to add a dimensions tag based on the campaign name.
Purpose
Python script to add a dimensions tag based on the campaign name.
Purpose
Adjust the tCPA and Daily Budget of Google Campaigns based on the ROAS and spend over a specific time period.
Purpose
Pause mature campaigns with low ROAS based on specific criteria.
Purpose
This script will populate the Market dimension.
Purpose
Python script to increase the bid/TCPA by a certain percentage if the cost per set is less than 1500.
Purpose Checks whether the “IB Last Updated” date is 2 or more days in the past compared to the current date, and populates a “Stale Feed Alert” dimension as “TRUE”...
Purpose
Python script to determine whether a campaign is classified as “Brand” or “Non-Brand” based on certain criteria.
Purpose
Adjust the tCPA and daily budget of Google campaigns labeled as “Mature” based on the ROAS over the previous 14 days.
Purpose Assign ‘New’, ‘ New Launch’, ‘New - Round 2’ , ‘New - Round 3’, ‘New - Round 4’, ‘New - Round 5’, or ‘Mature’ labels to campaigns based on...
Purpose
Pause Keyword and label the Dimension ‘AutoPause’ with today’s date according to Creation Date, Accumulated Clicks, Accumulated Spend.
Purpose
Assign the “Brand vs NonBrand” dimension tag to campaigns in a DataFrame.
Purpose
Switch campaign publisher bidding strategy to tCPA based on spend and ROAS.
Purpose
Pause new campaigns with low ROAS based on specific criteria.
Purpose
Increase daily budget by a certain percentage for campaigns that have an impression share greater than a certain percentage over the last few days.
Purpose Python script to adjust the tCPA and daily budget of Google campaigns labeled as ‘New Launch’ through ‘New - Round 5’ based on ROAS over the previous 30 days...
Purpose
Tags the Brand/Non-Brand dimensions for campaigns that have no label.
Purpose
Tags dimension as brand or non-brand.
Purpose
Assign ‘YahooDSP’ to the ‘Campaign Maturity’ column in the output DataFrame where the conditions are true.
Purpose
Auto Pause After Event Date
Purpose
Assign Strategy based on campaign name, campaign creation date, and accumulated clicks.
Purpose
Assign Strategy based on campaign name, campaign creation date, and accumulated clicks.
Purpose
Assign a strategy to a campaign based on the campaign name, creation date, and accumulated clicks.
Purpose
Assign a strategy to a campaign based on the campaign name, creation date, and accumulated clicks.
Purpose
Assigns a strategy to a campaign based on the campaign name, creation date, and accumulated clicks.
Purpose
Assign a strategy to a campaign based on the campaign name, creation date, and accumulated clicks.
Purpose
Determines the Auction Boost amount for a group in “RBA-Pro-SEM/BSEM” campaigns.
Purpose
Tag Campaigns based on Name
Purpose
Adjust the SBA target by the SBA target factor.
Purpose
Reset Campaign Daily Budget by either 50% or pre-defined amount at start of each month.
Purpose
Tag AdGroups with Dynamic Action value calculated based on mapped Strategy ROAS and historical ROAS with a 120-day lookback.
Purpose
Clear Daily Winner and Overspend labels daily
Purpose
Tag AdGroup Dimensions per ROAS/CPA Performance
Purpose
Enforce Strategy and Campaign-level Monthly Budget Caps stored in Google Sheets.
Purpose
Automatically create Keywords from Keyword Expansion report.
Purpose
Tag campaigns if their ROAS is much lower than their peers in the same account.
Purpose
Tag AdGroup if ROAS performance is abnormally low within Campaign.
Purpose
Re-assign Strategy based on preset Month-to-Date Conversion levels
Purpose
Tag AdGroup if CPA performance is abnormally high within Campaign 30-lookback excluding recent 3 days
Purpose
Python script to boost campaign budgets if CPA performance is better than peer average by a preset threshold.
Purpose
Boost the budget of non-brand campaigns if their CPA performance is better than the average by a certain threshold.
Purpose
Pause campaigns with no active groups.
Purpose
Tag AdGroups with CPA much higher than peers in the same Campaign.
Category Reference Datasource - None
Purpose
Python script that identifies performance anomalies in PPC campaigns by comparing actual data against forecasts based on historical trends.
Purpose
Automating “Country Code” Dimension Tagging at campaign level for Carburant’s Square Enix.
Purpose
Python script to apply a latency curve adjustment to GEM data.
