All Scripts

Script 1147: Underperforming Keywords

Purpose: The script identifies and tags the 10 most underperforming keywords in both “Brand” and “NonBrand” categories based on conversion metrics.


24 May 2024

Script 1145: AdGroup CPA Outlier

Purpose: The Python script identifies and tags AdGroups within a campaign where the Cost Per Acquisition (CPA) performance is significantly higher than expected, using a 30-day lookback period excluding the...


23 May 2024

Script 1137: Script Campaign CPA LW vs TQuarter

Purpose: The Python script compares the CPA (Cost Per Acquisition) for campaigns between the current quarter and the last week, flagging those with a CPA for the last week that...


23 May 2024

Script 1131: Clear Automation Outlier

Purpose: The Python script is designed to clear the ‘AUTOMATION - Outlier’ column in a dataset, ensuring it is reset to an empty state.


22 May 2024

Script 1129: Clear Automation Outlier

Purpose: The Python script is designed to clear the ‘AUTOMATION - Outlier’ column in a data set, effectively resetting its values.


22 May 2024

Script 1127: Clear Automation Outlier

Purpose: The Python script is designed to clear and reset the ‘AUTOMATION - Outlier’ column in a data table to prepare it for further processing.


22 May 2024

Script 1125: Clear Automation Outlier

Purpose: The Python script is designed to clear and reset the ‘AUTOMATION - Outlier’ column in a data table to prepare it for further processing.


22 May 2024

Script 1123: AdGroup CPA Outlier

Purpose: The Python script identifies and tags AdGroups within a campaign where the Cost Per Acquisition (CPA) performance is abnormally high based on a 30-day lookback period, excluding the most...


22 May 2024

Script 1117: Conversion Influencers

Purpose: The script identifies and tags the top 10 keywords as “Top Performer” based on conversion count and cost per conversion over the last 60 days.


21 May 2024