Purpose
Python script to pause and resume campaigns based on Dimension tags (SBA Strategy and SBA Monthly Budget) by monitoring bi-hourly intraday spend.
Purpose:
The Python script automates the process of pausing and resuming advertising campaigns based on their monthly budget and current spending, using dimension tags for structured budget allocation.
Purpose:
The Python script optimizes campaign budget allocation to minimize lost impression share due to budget constraints by considering historical spend, remaining budget, and potential spend.
Purpose:
The Python script identifies anomalies in campaign performance by comparing actual metrics against forecasted values using statistical methods.