Purpose:
The Python script adjusts the target CPA and daily budget of Google campaigns labeled as ‘Mature’ based on their ROAS over the previous 14 days.
Purpose:
The Python script automates the process of pausing keywords and labeling them with the ‘AutoPause’ dimension based on specific criteria related to creation date, accumulated clicks, and spend.
Purpose:
The Python script automates the process of switching campaign publisher bidding strategies to Target CPA based on minimum spend and ROAS criteria.
Purpose:
The Python script automates the process of pausing new advertising campaigns with low Return on Advertising Spend (ROAS) based on predefined criteria.
Purpose
The script increases the daily budget for campaigns with an impression share greater than a specified percentage over the last specified number of days.