All Scripts

Script 157: Inventory Bidding Feed Integrity Check

Purpose: The script checks if the “IB Last Updated” date is two or more days old and flags it for alert if certain conditions are met.

Script 155: brand nonbrand

Purpose: The Python script categorizes marketing campaigns into “Brand” or “Non-Brand” based on specific naming patterns.

Script 153: Mature Campaigns Adj Google tCPA and Budget

Purpose: The Python script adjusts the target CPA and daily budget of Google campaigns labeled as ‘Mature’ based on their ROAS over the previous 14 days.

Script 151: Campaign Maturity Dimension Tagging

Purpose: The Python script categorizes ExplorAds and Yahoo DSP campaigns into maturity labels based on their spending thresholds over the past year.

Script 149: Pause Keywords Automation

Purpose: The Python script automates the process of pausing keywords and labeling them with the ‘AutoPause’ dimension based on specific criteria related to creation date, accumulated clicks, and spend.

Script 147: Dimension AutoApply Brand NonBrand

Purpose: The Python script automates the assignment of “Brand vs NonBrand” dimensions to campaigns based on their names.

Script 143: New Campaigns Switch to tCPA

Purpose: The Python script automates the process of switching campaign publisher bidding strategies to Target CPA based on minimum spend and ROAS criteria.

Script 141: New Campaigns Pause Low ROAS

Purpose: The Python script automates the process of pausing new advertising campaigns with low Return on Advertising Spend (ROAS) based on predefined criteria.

Script 139: Increase Campaign Daily Budget

Purpose The script increases the daily budget for campaigns with an impression share greater than a specified percentage over the last specified number of days.