Purpose:
The script updates the “Keyword Cost/Conv Performance” dimension for keywords whose cost per conversion is 30% greater than their campaign’s cost per conversion.
Purpose:
The Python script optimizes campaign budget allocation to minimize lost impression share due to budget constraints by considering historical spend, remaining budget, and remaining weekdays in the month.
Purpose:
The Python script updates the “Campaign 30 Day Cost per Conversion” dimension daily to support keyword-level anomaly detection for cost per conversion.
Purpose:
The Python script identifies and tags campaigns where the previous day’s spending is at least 90% of the daily budget and certain conditions are met.
