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Script 1757: Script Rev Adjmt Keywords
Purpose: The Python script adjusts revenue and conversion data at the keyword level based on latency factors to provide more accurate estimates.
Script 1563: Ascend Episode Summary
Purpose: The Python script analyzes and summarizes the performance of marketing strategies by comparing actual results against targets, categorizing them based on management levels, and...
Script 1277: [Demo] Ingest Media Plan
Purpose The Python script ingests media plan spend targets from a Google Sheets document and maps them to strategies for the current month.
Script 1073: Monthly Spend Target Rollover
Purpose Python script that takes the unspent Strategy Spend Target from the previous month and adds it to the current Spend Target.
Script 1051: [Demo] Daily Campaign Anomaly Detection PowPow
Purpose: The script identifies performance anomalies in PPC campaigns by comparing actual data against forecasts based on historical trends.
Script 1051: Campaigns Anomaly Detection PowPow
Purpose This Python script generates a performance anomaly report for pay-per-click marketing campaigns.
Script 971: [Demo] Weekly Campaign Anomaly with Summary and Links Powpow Enterprise Retail
Purpose: The Python script identifies and reports anomalies in weekly campaign performance metrics using configurable thresholds and historical data analysis.
Script 721: Profit Maximising Campaign Target (Trafficking)
Purpose: The Python script analyzes campaign-level forecasts to identify profit-maximizing targets and generates a bulk sheet to update these targets, specifically supporting Google Smart Bidding...
Script 709: SBA Auto Pause & Re enable Budget via Dimension Tags
Purpose: The Python script automates the pausing and resuming of advertising campaigns based on their monthly budget and current spending, using dimension tags for structured...
Script 615: SBA Campaign Pacing
Purpose SBA Campaign Budget Pacing - Minimize Lost IS (Budget)
Script 567: Scripts Campaign Anomaly Detection by Hotel with Summary
Purpose: The Python script identifies anomalies in campaign performance metrics for hotels by using day-of-week forecasts and calculating deviations based on user-defined thresholds.
Script 305: Monthly Budget Cap Data Feed
Purpose: The script enforces monthly budget caps for advertising strategies and campaigns by pausing those that exceed their allocated budgets, using data from Google Sheets....
Script 195: Kwds Pause
Purpose: The Python script processes keyword data to manage and optimize advertising campaigns by pausing certain keywords based on performance metrics.
Script 103: Tag Campaigns based on Name
Purpose: The script parses campaign names to extract and assign a tag based on a specific naming convention.
Script 41: Monthly Budget Cap GSheets
Purpose: The Python script enforces monthly budget caps for strategies and campaigns by pausing those that exceed their allocated budgets, using data from Google Sheets....
Script 35: Auto Create Suggested Keywords
Purpose: The script automates the creation of suggested keywords from a keyword expansion report, focusing on long keywords with six or more tokens and setting...
Script 25: Strategy Auto Assign on MTD Conv
Purpose: The Python script reassigns advertising strategies to campaigns based on their Month-to-Date conversion levels.
Script 23: AdGroup CPA Outlier
Purpose: The Python script identifies and tags AdGroups within a campaign where the Cost Per Acquisition (CPA) performance is abnormally high based on a 30-day...