All Scripts

Script 175: Campaign Tactic

Purpose Python script to add dimensions tag based on campaign name.

Script 173: Strategy Targeting Type

Purpose Python script to add a dimensions tag based on the campaign name.

Script 171: Target (Impr Clicks Views)

Purpose Python script to add dimensions tag based on campaign name.

Script 169: Budget Threshold

Purpose Python script to add a dimensions tag based on the campaign name.

Script 167: Campaign Code

Purpose Python script to add a dimensions tag based on the campaign name.

Script 165: Intraday Adj Google tCPA and Budget

Purpose The script adjusts the target Cost Per Acquisition (tCPA) and daily budget of Google campaigns based on Return on Advertising Spend (ROAS) and spend over the previous hours.

Script 163: Mature Campaigns Pause Low ROAS

Purpose The script identifies and pauses mature advertising campaigns with low Return on Ad Spend (ROAS) over the past 14 days.

Script 161: populate market

Purpose The script assigns market identifiers to campaigns based on specific patterns in campaign names.

Script 159: Increase Campaign tCPA

Purpose The script adjusts the target cost-per-action (tCPA) for campaigns based on their current cost per conversion, increasing it if the cost is below a specified threshold.