All Scripts

Script 713: Scripts Movo Anomaly Detection V2024 01

Purpose The Python script identifies anomalies in campaign performance by analyzing day-of-week forecasts and rolling up performance metrics to dimensions such as Product Category and Brand/Generic, using adjustable IQR and...


23 Feb 2024

Script 711: Ad Group CPA Performance Outlier

Purpose: The Python script identifies ad groups within campaigns that have abnormally high Cost Per Acquisition (CPA) performance, tagging them as outliers.


22 Feb 2024
Script 709: SBA Auto Pause & Re enable Budget via Dimension Tags

Script 709: SBA Auto Pause & Re enable Budget via Dimension Tags

Purpose: The Python script automates the pausing and resuming of advertising campaigns based on their monthly budget and current spending, using dimension tags for structured budget allocation.


21 Feb 2024

Script 707: Campaign Anomaly Detection USIM University of the Southwest

Purpose: The Python script detects performance anomalies in pay-per-click (PPC) campaigns by comparing actual data against forecasts derived from historical trends.


20 Feb 2024

Script 707: Campaign Anomaly Detection

Purpose Campaign Anomaly Detection


20 Feb 2024

Script 703: Scripts Campaign Anomaly Detection by Reporting Category V5

Purpose Python script solves the problem of generating a performance anomaly report for pay-per-click marketing data.


19 Feb 2024

Script 701: SBA Auto Pause

Purpose The Python script automatically pauses or resumes marketing campaigns based on their month-to-date (MTD) spending relative to a predefined budget cap.


14 Feb 2024

Script 699: Dimension from Campaign Name

Purpose: The Python script extracts pacing dates and goals from campaign names in a dataset to enhance structured budget allocation (SBA) processes.


13 Feb 2024

Script 697: Dimensions from Campaign Name

Purpose: The script extracts pacing dates and goals from campaign names in a dataset to populate missing information.


13 Feb 2024