Purpose:
The Python script automates the process of pausing and resuming advertising campaigns based on their monthly budget and current spending, using dimension tags for structured budget allocation.
Purpose:
The Python script automates the process of pausing and resuming advertising campaigns based on their monthly budget and current spending, using dimension tags for structured budget allocation.
Purpose:
The Python script automates the process of updating strategy spend targets by copying monthly budget data from customer-maintained Google Sheets and matching it with strategies in Marin.
Purpose:
The Python script processes campaign data to extract and categorize specific dimensions such as geo, segment, targeting, and platform from campaign names.
Purpose:
The Python script optimizes campaign budget allocation to minimize lost impression share due to budget constraints by considering historical spend, spend potential, and remaining budget.
