Purpose:
The Python script identifies and reports anomalies in weekly campaign metrics using configurable thresholds for outlier detection and deviation analysis.
Purpose:
The Python script processes campaign data to extract and map program codes to their full names, filtering out entries where this mapping fails.
Purpose:
The Python script extracts the Line of Business (LOB) tag from campaign names by identifying the value between the first and second underscore.
Purpose:
The Python script extracts the ‘REF Marker’ from the ‘Landing Page’ column and assigns it to the ‘REF Marker’ dimension in a structured data format.
Purpose:
The Python script processes campaign data to extract and map program codes to their full names, creating a structured output for further analysis.
