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Script 223: Strategy assignment 3
Purpose The Python script analyzes campaign data to assign marketing strategies based on performance metrics over specific time periods.
Script 219: SBA pacing check
Purpose The Python script evaluates the pacing of campaigns against their structured budget allocation targets to identify underperformance or satisfactory pacing.
Script 217: Tag AdGroup if CPA performance is abnormally high within Campaign
Purpose Tag AdGroup if CPA performance is abnormally high within Campaign
Script 213: Brand vs Non Brand Dimension
Purpose Python script for tagging campaigns as “Brand” or “Non Brand” based on the campaign name.
Script 211: Yesterdays Cost Dimension Tagging Shop Preservision
Purpose The script transfers yesterday’s cost data from a report to a bulk data format for further processing.
Script 209: Yesterdays Cost Dimension Tagging Biotrue
Purpose The script transfers yesterday’s cost data from a report to a bulk data format for further processing.
Script 207: Yesterdays Cost Dimension Tagging Ocuvite
Purpose The script transfers yesterday’s cost data from a report column to a bulk column for further processing.
Script 205: Yesterdays Cost Dimension Tagging LEI
Purpose The Python script transfers yesterday’s publication cost data to a new column for further processing or analysis.
Script 203: Yesterdays Cost Dimension Tagging SightMatters
Purpose The script updates a DataFrame by copying the ‘Pub. Cost $’ column to a new ‘Yesterdays Cost’ column.
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Action Type - Bulk Upload (Preview) (137)
Item Changed - AdGroup (75)
Linked Datasource - M1 Report (637)
Reference Datasource - None (631)
Item Changed - Campaign (382)
Featured (19)
Action Type - Bulk Upload (402)
Item Changed - Keyword (61)
Reference Datasource - Google Sheets (29)
Item Changed - Strategy (9)
Reference Datasource - FTP/Email Feed (1)
Item Changed - Ad (11)
Action Type - Email Report (116)
Item Changed - None (128)
Item Changed - Product Group (1)
Linked Datasource - FTP/Email Feed (28)
Action Type - Revenue Upload (7)
Reference Datasource - M1 Report (4)
Action Type - Revenue Upload (Preview) (5)
