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Script 255: GAAP Profit 0 Reduce Budget 20%
Purpose Reduce the daily budget of campaigns by 20% if the GAAP profit from the previous day is less than 0.
Script 249: Title Strategy Assignment
Purpose The Python script assigns a specific campaign strategy and updates related fields when the “CPA Date” matches the current date.
Script 239: bid boost
Purpose The Python script adjusts search bids for advertising campaigns based on specific criteria and conditions.
Script 237: switch strategies
Purpose The Python script evaluates advertising campaigns and promotes them to a new publisher bidding strategy if they meet specified minimum thresholds for spend and Return on Advertising Spend (ROAS)....
Script 235: Group Maturity
Purpose The script categorizes Yahoo DSP ad groups into ‘New’, ‘Mature I’, and ‘Mature II’ based on their spending over the previous 7 days.
Script 231: increase daily budget
Purpose The script adjusts the daily budget of campaigns by increasing it by 20% if the daily spend exceeds 60% of the current daily budget.
Script 229: populate fullfunnel
Purpose The script adjusts the “FullFunnel” strategy for marketing campaigns based on specific ratio criteria.
Script 227: sba pasue Date maintenance
Purpose The script ensures that the SBA Pause Date remains within one month of the current date to allow the tool to unpause it.
Script 225: Set New Budget Strategy Targets at Month Start
Purpose Pushes new Strategy Targets at start of month
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Action Type - Bulk Upload (Preview) (137)
Item Changed - AdGroup (75)
Linked Datasource - M1 Report (637)
Reference Datasource - None (631)
Item Changed - Campaign (382)
Featured (19)
Action Type - Bulk Upload (402)
Item Changed - Keyword (61)
Reference Datasource - Google Sheets (29)
Item Changed - Strategy (9)
Reference Datasource - FTP/Email Feed (1)
Item Changed - Ad (11)
Action Type - Email Report (116)
Item Changed - None (128)
Item Changed - Product Group (1)
Linked Datasource - FTP/Email Feed (28)
Action Type - Revenue Upload (7)
Reference Datasource - M1 Report (4)
Action Type - Revenue Upload (Preview) (5)