All Scripts

Script 43: Tag AdGroup Dimensions per ROAS CPA Performance

Purpose Tag AdGroup Dimensions per ROAS/CPA Performance


30 Mar 2023
Script 41: Monthly Budget Cap GSheets

Script 41: Monthly Budget Cap GSheets

Purpose The script enforces monthly budget caps for strategies and campaigns by pausing those that exceed their allocated budgets, using data from Google Sheets.


28 Mar 2023
Script 35: Auto Create Suggested Keywords

Script 35: Auto Create Suggested Keywords

Purpose The script automates the creation of suggested keywords from a keyword expansion report, focusing on long keywords with six or more tokens and setting them with specific match types...


28 Mar 2023

Script 33: Campaign ROAS Outlier Tagging

Purpose The Python script identifies and tags campaigns with significantly lower Return on Advertising Spend (ROAS) compared to their peers within the same account.


24 Mar 2023

Script 31: AdGroup ROAS Outlier Tagging

Purpose The Python script identifies and tags AdGroups with abnormally low ROAS performance within a campaign over a specified lookback period.


24 Mar 2023
Script 25: Strategy Auto Assign on MTD Conv

Script 25: Strategy Auto Assign on MTD Conv

Purpose The script reassigns marketing strategies to campaigns based on their Month-to-Date conversion levels.


21 Mar 2023
Script 23: AdGroup CPA Outlier

Script 23: AdGroup CPA Outlier

Purpose Tag AdGroup if CPA performance is abnormally high within Campaign 30-lookback excluding recent 3 days


14 Mar 2023
Script 21: Budget Boost for Performing Campaigns

Script 21: Budget Boost for Performing Campaigns

Purpose The Python script adjusts campaign budgets by increasing them by 5% if their CPA performance is 10% better than the average of their peers within the same account.


08 Mar 2023

Script 15: Budget Boost for Performing Non Brand Campaigns

Purpose The Python script adjusts the budget for non-brand advertising campaigns based on their cost-per-acquisition (CPA) performance compared to peer averages.


15 Feb 2023