All Scripts

Script 159: Increase Campaign tCPA

Purpose The script adjusts the target cost-per-action (tCPA) for campaigns based on their current cost per conversion, increasing it if the cost is below a specified threshold.


02 Jun 2023

Script 157: Inventory Bidding Feed Integrity Check

Purpose The script checks if the “IB Last Updated” date is two or more days old and flags such entries for alerting purposes.


31 May 2023

Script 155: brand nonbrand

Purpose The Python script categorizes marketing campaigns as either “Brand” or “Non-Brand” based on specific naming patterns.


31 May 2023

Script 153: Mature Campaigns Adj Google tCPA and Budget

Purpose The script adjusts the target CPA and daily budget of Google campaigns labeled as ‘Mature’ based on their ROAS over the previous 14 days.


30 May 2023

Script 151: Campaign Maturity Dimension Tagging

Purpose The Python script categorizes ExplorAds and Yahoo DSP campaigns into maturity levels based on their spending over the past year.


30 May 2023

Script 149: Pause Keywords Automation

Purpose The script automates the process of pausing keywords and labeling them with the ‘AutoPause’ dimension based on specific criteria related to creation date, accumulated clicks, and spend.


30 May 2023

Script 147: Dimension AutoApply Brand NonBrand

Purpose The script automates the process of tagging campaigns as either “Brand” or “Non-Brand” based on the presence of the word “Brand” in the campaign name.


30 May 2023

Script 143: New Campaigns Switch to tCPA

Purpose The script updates the bidding strategy of new campaigns to Target CPA if they meet specified spend and ROAS thresholds.


25 May 2023

Script 141: New Campaigns Pause Low ROAS

Purpose The script pauses new Google ad campaigns with low Return on Advertising Spend (ROAS) based on predefined criteria.


25 May 2023