All Scripts

Script 203: Yesterdays Cost Dimension Tagging SightMatters

Purpose The script updates a DataFrame by copying the ‘Pub. Cost $’ column to a new ‘Yesterdays Cost’ column.


16 Jun 2023

Script 201: Yesterdays Cost Dimension Tagging PreserVision

Purpose The Python script updates a DataFrame by copying yesterday’s cost data from one column to another for structured budget allocation purposes.


16 Jun 2023

Script 199: populate campaign category

Purpose Python script to populate the “Campaign Category” column in a DataFrame based on specific rules.


16 Jun 2023

Script 197: Yesterday Cost Dimension Tagging Lumify

Purpose The script updates a DataFrame by copying yesterday’s cost from a publication cost column.


15 Jun 2023
Script 195: Kwds Pause

Script 195: Kwds Pause

Purpose The Python script processes keyword data to manage and update advertising campaign statuses based on specific criteria.


15 Jun 2023

Script 189: Populate region

In a Nutshell The script updates the region information for PPC campaigns based on campaign naming conventions.


14 Jun 2023

Script 187: populate Auto Events

In a Nutshell The script processes PPC campaign data to update event names based on specific patterns in group names.


13 Jun 2023

Script 185: New Customer tROAS Update (Google)

Purpose Python script that recommends changes to tROAS (target ROAS) and daily budget for Google Ads campaigns based on the performance of non-brand new customer ROAS over the last 30...


12 Jun 2023

Script 181: SBA Traffic Alignment

Purpose The script ensures that the traffic dimension is consistently aligned across each SBA bucket by setting all campaigns in a bucket to the maximum traffic value found within that...


09 Jun 2023