Purpose: The Python script assigns corrected budget values at the campaign level to a dimension called “Meta ABO Budget” and labels campaigns as using ABO Budgets by setting the “Budget...
Purpose:
The Python script processes campaign data to aggregate metrics like cost, clicks, and impressions over specified date ranges for each campaign, ensuring unique campaign entries.
Purpose:
The Python script checks and filters campaigns based on their budget spending and status, ensuring they meet specific criteria for active traffic allocation.
Purpose:
The Python script identifies anomalies in campaign performance metrics for hotels by using day-of-week forecasts and calculating deviations based on user-defined thresholds.