Purpose
The Python script calculates predictive revenue values at the campaign level using gross lead data and program-level revenue and conversion rates.
Purpose
The Python script identifies anomalies in campaign performance by comparing actual metrics against forecasted values using day-of-week forecasts and adjustable thresholds.
Purpose
The Python script adjusts bid ratios for mobile, tablet, and desktop devices based on gross profit-weighted average bids for advertising campaigns.
Purpose
The Python script calculates the adjusted daily budget for different strategies based on their remaining budget and the number of days left in the current month.
Purpose
The Python script automates the process of tagging groups with fund types by matching data from a primary data source with a reference Google Sheets document.
