Purpose:
The Python script identifies anomalies in campaign performance by comparing actual metrics against day-of-week forecasts using adjustable thresholds.
Purpose: The Python script calculates the total publication cost for each ‘SBA Strategy’ and ‘Campaign’ group and determines the percentage of ‘Pub. Cost $’ for each row relative to the...
Purpose:
The Python script identifies and reports campaign-level outliers in key conversion metrics, such as Total AMU Sign-Ups and Podcast First Stream, by calculating anomalies using adjustable thresholds.
Purpose:
The Python script automates the process of copying and updating monthly budget allocations from Google Sheets to a structured budget allocation system by matching campaign strategies.
Purpose: The Python script optimizes campaign budget allocation to minimize lost impression share due to budget constraints by calculating recommended daily budgets based on historical spend, remaining budget, and pacing...
