All Scripts

Script 1027: Tagging Social dimensions targeting and platform

Purpose: The Python script processes campaign data to extract and tag platform and targeting information from campaign names.


29 Apr 2024

Script 1025: Tagging dimensions geo segment targeting and platform

Purpose: The Python script extracts and categorizes geographical, segment, targeting, and platform information from campaign names in a dataset.


29 Apr 2024

Script 1023: Total Pub Cost & Pub Cost Percentage Column

Purpose: The Python script calculates the total publication cost for each ‘SBA Strategy’ and ‘Campaign’ group and determines the percentage of ‘Pub. Cost $’ for each row relative to the...


29 Apr 2024

Script 1021: Tagging dimension Script Campaigns Keyword Match Type

Purpose: The script extracts keyword match types from campaign names and updates a data frame accordingly.


29 Apr 2024

Script 1019: Tagging dimension Script Campaigns Intent

Purpose: The Python script identifies and tags the intent of marketing campaigns based on specific keywords found in campaign names.


29 Apr 2024

Script 1017: Tagging dimension Script Campaigns Topic

Purpose: The Python script processes campaign data to extract and assign topics based on a structured naming convention.


29 Apr 2024

Script 1007: Intraday Budget Cap Based on Strategy Target

Purpose The Python script manages campaign budgets by pausing campaigns when the month-to-date (MTD) spend approaches or exceeds the monthly budget set in a strategy.


26 Apr 2024

Script 1007: Auto Pause & ReEnable Intraday Budget Cap Based on Strategy Target

Purpose: The Python script manages the automatic pausing and re-enabling of advertising campaigns based on monthly budget targets defined in strategies.


26 Apr 2024

Script 1005: Intraday Budget Cap Strategy Level

Purpose Python script to pause and resume campaigns based on monthly budget spend.


26 Apr 2024