All Scripts

Script 1083: Conversion Influencers

Purpose: The Python script identifies and tags the top 10 keywords as “Top Performer” based on conversion metrics and cost efficiency over the last 60 days.

Script 1081: Conversion Influencers

Purpose: The Python script identifies and tags the top 10 keywords as “Top Performer” based on conversion and cost per conversion metrics over the last 60 days.

Script 1079: Conversion Influencers

Purpose: The Python script identifies and tags the top 10 performing keywords based on conversion and cost per conversion over the last 60 days.

Script 1077: AdGroup CPA Outlier

Purpose: The Python script identifies and tags AdGroups within a campaign where the Cost Per Acquisition (CPA) performance is significantly higher than normal, using a 30-day lookback period excluding the...

Script 1075: AdGroup CPA Outlier

Purpose: The Python script identifies and tags AdGroups within a campaign where the Cost Per Acquisition (CPA) performance is significantly higher than normal, using a 30-day lookback period excluding the...

Script 1073: Monthly Spend Target Rollover

Purpose Python script that takes the unspent Strategy Spend Target from the previous month and adds it to the current Spend Target.

Script 1071: Script Campaign Type2Campagne

Purpose: The Python script extracts and assigns a campaign type from campaign names based on a specific tag format.

Script 1067: Script Campaign Numero de Projet

Purpose: The Python script extracts project numbers from campaign names by identifying tags that appear after a specified delimiter and assigns them to a designated dimension.

Script 1065: Script Campaign CPA This Quarter Set

Purpose: The script updates the ‘Campaign CPA This Quarter’ column with the current quarter’s CPA values for each campaign.