All Scripts

Script 1037: SBA Campaign Pacing

Purpose The Python script optimizes the allocation of campaign budgets to minimize lost impression share due to budget constraints.

Script 1031: Tagging social dimension Audience and Segment

Purpose The Python script processes campaign data to extract and tag audience and segment information based on predefined keywords.

Script 1029: Tagging social dimension Geo

Purpose The Python script identifies and tags geographical regions in campaign names based on predefined keywords.

Script 1027: Tagging Social dimensions targeting and platform

Purpose The Python script processes campaign data to extract and tag platform and targeting information from campaign names.

Script 1025: Tagging dimensions geo segment targeting and platform

Purpose The Python script extracts and categorizes geo, segment, targeting, and platform information from campaign names in a dataset.

Script 1023: Total Pub Cost & Pub Cost Percentage Column

Purpose The script calculates the total publication cost and its percentage for each ‘SBA Strategy’ and ‘Campaign’ group in a dataset.

Script 1021: Tagging dimension Script Campaigns Keyword Match Type

Purpose The Python script extracts keyword match types from campaign names and updates a data frame accordingly.

Script 1019: Tagging dimension Script Campaigns Intent

Purpose The Python script identifies and tags the intent of marketing campaigns based on specific keywords in their names.

Script 1017: Tagging dimension Script Campaigns Topic

Purpose The script processes campaign names to extract and assign topics, updating a dataset accordingly.