All Scripts

Script 1071: Script Campaign Type2Campagne

Purpose The script extracts and assigns a campaign type from a campaign name based on a specific tag format.

Script 1067: Script Campaign Numero de Projet

Purpose The script extracts a project number from a campaign name and assigns it to a specific dimension called ‘Numero de Projet’.

Script 1065: Script Campaign CPA This Quarter Set

Purpose The script updates the ‘Campaign CPA This Quarter’ column with the current quarter’s CPA values for each campaign.

Script 1063: Budget Staging for Strategies via GSheets #2

Purpose The Python script automates the process of updating strategy spend targets by copying program budgets from Google Sheets and aligning them with existing strategies.

Script 1061: SBA Campaign Pacing

Purpose SBA Campaign Budget Pacing - Minimize Lost IS (Budget)

Script 1059: SBA Transcription

Purpose Python script to copy values from the ‘Strategy’ and ‘Strategy Target’ columns to the ‘SBA Strategy’ and ‘SBA Campaign Budget’ columns, respectively.

Script 1057: Intraday Budget Cap via Strategy

Purpose Python script to pause campaigns when the monthly spend reaches the monthly budget stored in the strategy.

Script 1055: AdGroup Performance Outlier 33d lookback

Purpose Tag AdGroup if CPA performance is abnormally high within Campaign 30-lookback excluding recent 3 days

Script 1055: AdGroup CPA Outlier

Purpose The Python script identifies and tags AdGroups with abnormally high Cost Per Acquisition (CPA) performance within a campaign using a 30-day lookback period, excluding the most recent 3 days....