All Scripts
Script 1089: latency
Purpose The Python script processes GEM data to apply a latency curve adjustment for conversion and revenue metrics.
Script 1087: latency adjustments
Purpose The Python script processes GEM data to apply a latency curve adjustment to conversion and revenue metrics.
Script 1085: Update Strategy Spend Target via Master Sheet
Purpose Lookup new month’s spend target and update via strategy bulk file
Script 1083: Conversion Influencers
Purpose The script identifies and tags the top 10 keywords as “Top Performer” based on conversion metrics and cost efficiency over the last 60 days.
Script 1081: Conversion Influencers
Purpose The script identifies and tags the top 10 keywords as “Top Performer” based on conversion metrics over the last 60 days.
Script 1079: Conversion Influencers
Purpose The script identifies and tags the top 10 performing keywords based on conversion metrics and cost efficiency over the last 60 days.
Script 1077: AdGroup CPA Outlier
Purpose The script identifies and tags AdGroups with abnormally high Cost Per Acquisition (CPA) performance within a campaign over a 30-day lookback period, excluding the most recent 3 days.
Script 1075: AdGroup CPA Outlier
Purpose The script identifies and tags AdGroups with abnormally high Cost Per Acquisition (CPA) performance within a campaign over a 30-day lookback period, excluding the most recent 3 days.
