Purpose
The script identifies and tags AdGroups with abnormally high Cost Per Acquisition (CPA) performance within a campaign using a 30-day lookback period, excluding the most recent day.
Purpose
The Python script detects anomalies in campaign performance metrics by comparing actual values against forecasted values using statistical methods.
Purpose
The script extracts the country code from a group name by identifying the segment before the first hyphen and assigns it to a ‘Country Code’ dimension.
Purpose
The script automates the extraction and tagging of the “Country Code” dimension from campaign names for Carburant’s Square Enix, excluding Meta publishers.
