Purpose
This script identifies and tags the 10 most underperforming keywords within both “Brand” and “NonBrand” categories based on their conversion metrics.
Purpose
The script identifies and tags AdGroups with abnormally high Cost Per Acquisition (CPA) performance within a campaign over a 30-day lookback period, excluding the most recent day.
Purpose
The script compares the Cost Per Acquisition (CPA) for campaigns between the current quarter and the last week, flagging those with significant deviations.