Purpose:
The Python script identifies anomalies in campaign performance by comparing actual metrics against day-of-week forecasts using adjustable thresholds.
Purpose:
The Python script adjusts bid ratios for mobile, tablet, and desktop devices in advertising campaigns based on gross profit-weighted average bids.
Purpose:
The script automates the process of tagging groups with fund type dimensions by matching data from a primary source with a reference Google Sheet.
Purpose:
The Python script calculates and manages pacing and budget allocation for digital advertising campaigns, ensuring they meet their goals efficiently.
Purpose:
The Python script calculates and manages campaign pacing and budget allocation based on various metrics and goals for digital marketing campaigns.
