Purpose: The Python script calculates the pacing of advertising strategies at the campaign level by comparing month-to-date spending against expected spending based on the total budget and elapsed days in...
Purpose:
The Python script calculates the adjusted daily budget for strategies at the campaign level based on remaining budget and days left in the month.
Purpose: The Python script identifies weekly anomalies in campaign performance metrics by analyzing outliers using configurable thresholds for interquartile range (IQR) and deviation, focusing on high-traffic campaigns over a specified...
