All Scripts

Script 1201: MediaType Autotagging Campaign

Purpose The Python script automates the tagging of media types and sub-types for marketing campaigns based on specific account and publisher information.


20 Jun 2024

Script 1199: Tag Performance of Meta Campaigns

Purpose The Python script tags Marin Dimensions for Meta campaigns based on performance metrics such as CPM and CTR.


19 Jun 2024

Script 1197: Weekly Campaign Anomaly Detection

Purpose The Python script identifies and reports anomalies in weekly campaign performance metrics, focusing on conversions.


19 Jun 2024

Script 1193: Weekly Conversion Anomaly Detection All Campus

Purpose The Python script identifies and reports conversion anomalies at the campaign level using configurable metrics and thresholds.


18 Jun 2024

Script 1191: Conflicting Keywords

Purpose The script identifies conflicting keywords between current and negative keywords in an account.


17 Jun 2024

Script 1185: Pause Poor performing Keywords with 0 Conv. and QS 5

Purpose The script identifies and recommends pausing keywords that are at least 30 days old, have zero conversions, and a quality score below 5.


12 Jun 2024

Script 1177: Underperforming Keywords

Purpose The script identifies and tags the 10 most underperforming keywords in both “Brand” and “NonBrand” categories based on conversion metrics.


06 Jun 2024

Script 1175: AS4U Weekly Campaign Anomaly Report with Summary

Purpose The Python script identifies and reports on campaign performance anomalies by detecting outliers in key metrics using configurable thresholds and generates a weekly report accommodating conversion lag.


06 Jun 2024

Script 1163: Match DA and SBA Targets

Purpose The Python script aligns the SBA Strategy Name and Targets with those of the Dynamic Allocation Strategy.


29 May 2024