Purpose:
The script automates the process of setting daily budgets for campaigns by merging data from a primary data source with a Google Sheets reference.
Purpose:
The Python script pauses keywords in a report that have between 10 and 100 clicks and a cost per conversion greater than €2.80 over the last 7 days.
Purpose:
The Python script analyzes marketing strategy performance by comparing actual results against targets and categorizes them based on their deviation from the target.
Purpose:
The Python script identifies and reports anomalies in weekly campaign performance metrics using configurable thresholds and a lookback period.
Purpose:
The Python script identifies and reports anomalies in weekly campaign performance metrics using configurable thresholds and historical data analysis.
Purpose:
The Python script identifies and reports anomalies in weekly campaign metrics using configurable thresholds for outlier detection and deviation analysis.
