Purpose
The Python script manages campaign budgets by pausing campaigns when the month-to-date (MTD) spend reaches the monthly budget specified in the strategy.
Purpose
The script identifies and tags the top 10 keywords as “Top Performer” based on cost per conversion over the last 60 days for each school program.
Purpose
The Python script identifies and reports conversion anomalies at the campaign level for a dental network, using configurable metrics and thresholds.
Purpose
The Python script processes a DataFrame to extract and categorize information about campaigns, such as studio names, feed categories, and language targets.
Purpose
The Python script updates benchmark dimensions in Marin by copying benchmarks from a staging Google Sheet, matching them with strategies using the ‘Abbreviation’ column.
Purpose
The Python script processes a DataFrame to extract and replace search phrases from keywords based on a given title, creating a new column with the modified keyword.
