Purpose:
The Python script extracts the Line of Business (LOB) tag from campaign names by identifying the value between the first and second underscores.
Purpose:
The Python script identifies and reports anomalies in weekly campaign metrics using configurable thresholds for outlier detection and deviation analysis.
Purpose:
The Python script identifies and reports anomalies in weekly campaign performance metrics using configurable thresholds and historical data analysis.
Purpose:
The Python script calculates and adjusts bid modifications for different devices (mobile, tablet, desktop) based on CPA and ROAS strategy constraints for advertising campaigns.
Purpose:
The Python script analyzes marketing strategy performance by comparing actual results against targets and categorizes them based on their deviation from the target.
Purpose:
The Python script analyzes marketing strategy performance by comparing actual results against targets and categorizes them based on their deviation from the target.
Purpose:
The Python script identifies and reports anomalies in weekly campaign metrics using configurable thresholds for outlier detection and deviation analysis.
