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Script 9: AdGroup High CPA Outlier
Purpose The Python script identifies and tags AdGroups with a Cost Per Acquisition (CPA) significantly higher than their peers within the same campaign over a 30-day period.
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Action Type - Bulk Upload (Preview) (137)
Item Changed - AdGroup (75)
Linked Datasource - M1 Report (637)
Reference Datasource - None (631)
Item Changed - Campaign (382)
Featured (19)
Action Type - Bulk Upload (402)
Item Changed - Keyword (61)
Reference Datasource - Google Sheets (29)
Item Changed - Strategy (9)
Reference Datasource - FTP/Email Feed (1)
Item Changed - Ad (11)
Action Type - Email Report (116)
Item Changed - None (128)
Item Changed - Product Group (1)
Linked Datasource - FTP/Email Feed (28)
Action Type - Revenue Upload (7)
Reference Datasource - M1 Report (4)
Action Type - Revenue Upload (Preview) (5)
