All Scripts

Script 715: SBA Campaign Pacing Backup

Purpose The Python script optimizes the allocation of campaign budgets to minimize lost impression share due to budget constraints.

Script 715: SBA Campaign Pacing

Purpose Python script that solves the problem of allocating budgets to campaigns based on various factors such as remaining budget, weekdays in the month, historical spend, and minimum daily budget....

Script 713: Scripts Movo Anomaly Detection V2024 01

Purpose The Python script identifies anomalies in campaign performance by analyzing day-of-week forecasts and rolling up performance metrics to dimensions such as Product Category and Brand/Generic, using adjustable IQR and...

Script 711: Ad Group CPA Performance Outlier

Purpose The Python script identifies ad groups within a campaign that have abnormally high Cost Per Acquisition (CPA) performance, tagging them as outliers.

Script 709: SBA Auto Pause & Re enable Budget via Dimension Tags

Purpose The Python script automates the pausing and resuming of advertising campaigns based on monthly budget constraints and dimension tags, monitoring spending bi-hourly.

Script 707: Campaign Anomaly Detection USIM University of the Southwest

Purpose The script identifies performance anomalies in PPC campaigns by comparing actual data against forecasts based on historical trends.

Script 707: Campaign Anomaly Detection

Purpose Campaign Anomaly Detection

Script 703: Scripts Campaign Anomaly Detection by Reporting Category V5

Purpose Python script solves the problem of generating a performance anomaly report for pay-per-click marketing data.

Script 701: SBA Auto Pause

Purpose The Python script automatically pauses or resumes marketing campaigns based on their month-to-date (MTD) spending relative to a predefined budget cap.