Purpose Python script that solves the problem of allocating budgets to campaigns based on various factors such as remaining budget, weekdays in the month, historical spend, and minimum daily budget....
Purpose The Python script identifies anomalies in campaign performance by analyzing day-of-week forecasts and rolling up performance metrics to dimensions such as Product Category and Brand/Generic, using adjustable IQR and...
Purpose
The Python script identifies ad groups within a campaign that have abnormally high Cost Per Acquisition (CPA) performance, tagging them as outliers.
Purpose
The Python script automates the pausing and resuming of advertising campaigns based on monthly budget constraints and dimension tags, monitoring spending bi-hourly.
Purpose
The Python script automatically pauses or resumes marketing campaigns based on their month-to-date (MTD) spending relative to a predefined budget cap.