Purpose
The Python script identifies and reports weekly anomalies in campaign performance metrics using configurable thresholds and historical data analysis.
Purpose
The Python script identifies and reports weekly anomalies in campaign performance metrics over the last eight weeks, using configurable thresholds for outlier detection.
Purpose
The Python script calculates the pacing of advertising strategies at the campaign level by comparing month-to-date spending against expected spending based on the total budget and elapsed days.
Purpose
The Python script calculates the adjusted daily budget for advertising strategies at the campaign level based on remaining budget and days left in the month.
Purpose
The Python script identifies and reports anomalies in weekly campaign performance metrics using configurable thresholds and historical data analysis.
