Purpose
The Python script identifies anomalies in campaign performance by comparing actual metrics against forecasted values using day-of-week forecasts and adjustable thresholds.
Purpose
The Python script identifies and reports campaign-level outliers in key conversion metrics, such as Total AMU Sign-Ups, by calculating anomalies using adjustable thresholds.
Purpose
The script automates the process of copying and updating monthly budget allocations from Google Sheets to a structured budget allocation system by matching campaign strategies.
