Purpose
Python script that allocates budgets to campaigns based on various factors such as remaining budget, weekdays in the month, historical spend, and minimum daily budget.
Purpose
The script updates the “Keyword Cost/Conv Performance” dimension for keywords whose cost per conversion is 30% greater than their campaign’s cost per conversion.
Purpose
The Python script optimizes campaign budget allocation to minimize lost impression share due to budget constraints by considering historical spend, remaining budget, and other factors.