Script 681: Dimension Value From Campaign Names
Purpose
The Python script extracts pacing dates and goals from campaign names in a dataset.
To Elaborate
The script is designed to process a dataset containing campaign information, specifically extracting pacing start and end dates, as well as campaign goals, from the campaign names. It handles various date formats and goal identifiers embedded within the campaign names. The script filters out rows where the goal information is missing and processes only those rows to extract relevant details. The extracted information is then used to populate specific columns in the dataset, which can be used for further analysis or reporting. This functionality is particularly useful for marketing or advertising teams that need to manage and analyze campaign data efficiently.
Walking Through the Code
-
Date Conversion Function: The script defines a function
convert_date
to handle date strings, attempting to parse them first as four-digit years and then as two-digit years if the first attempt fails. This ensures flexibility in handling different date formats. -
Information Extraction Function: The
extract_info_from_campaign_name_enhanced
function uses regular expressions to identify date ranges and goal types within campaign names. It extracts start and end dates and determines the goal type, defaulting to ‘CPM’ for certain goal segments. -
Data Preparation: The script renames columns in the input DataFrame to match expected names and removes unnecessary columns. It also ensures that campaign names are treated as strings to prevent errors during processing.
-
Filtering and Processing: The script filters the DataFrame to include only rows where the goal column is blank. It then iterates over these rows, using the extraction function to populate new columns with extracted start dates, end dates, and goals.
-
Output Preparation: After processing, the script filters the DataFrame to retain only rows with extracted goal information. It selects specific columns to create a new DataFrame, which is then printed to verify the extracted information.
Vitals
- Script ID : 681
- Client ID / Customer ID: 1306927189 / 60270139
- Action Type: Bulk Upload
- Item Changed: Campaign
- Output Columns: Account, Campaign, Goal, Pacing - End Date, Pacing - Start Date
- Linked Datasource: M1 Report
- Reference Datasource: None
- Owner: ascott@marinsoftware.com (ascott@marinsoftware.com)
- Created by ascott@marinsoftware.com on 2024-02-08 18:44
- Last Updated by Jesus Garza on 2024-07-23 21:41
> See it in Action
Python Code
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72
73
74
75
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
92
93
94
95
96
97
98
99
## name: Dimension Tags from Campaign Name
## description: Extracts pacing dates and goal from campaign name
## author:
## created: 2023-12-04
## 7/1 Updated version with CPM and MS for Social Campaigns
## 6/27 Updated version w/o 'Target (Impr/Spend/Views)'
# Column Definitions
RPT_COL_CAMPAIGN = 'Campaign'
RPT_COL_ACCOUNT = 'Account'
RPT_COL_PACING_START_DATE = 'Pacing - Start Date'
RPT_COL_PACING_END_DATE = 'Pacing - End Date'
RPT_COL_GOAL = 'Goal'
# Function to convert date with enhanced logic to handle two-digit years
def convert_date(date_str):
if date_str is None:
return None
try:
# Try to parse date with four-digit year
return datetime.datetime.strptime(date_str, '%m/%d/%Y').date()
except ValueError:
try:
# Try to parse date with two-digit year
return datetime.datetime.strptime(date_str, '%m/%d/%y').date()
except ValueError:
return None
# Function to extract information from the campaign name with enhanced logic
def extract_info_from_campaign_name_enhanced(campaign_name):
# Updated date pattern to handle various delimiters and formats
date_pattern = r'\(?(\d{1,2}/\d{1,2}/\d{2,4})[-\s_]+(\d{1,2}/\d{1,2}/\d{2,4})\)?'
goal_pattern = r'\b(Search|RGD|SGD|SBD|CPM|MS)\b'
date_match = re.search(date_pattern, campaign_name)
goal_match = re.search(goal_pattern, campaign_name)
start_date_str, end_date_str = (date_match.groups() if date_match else (None, None))
goal_segment = goal_match.group(1) if goal_match else None
if goal_segment == 'CPM':
goal = 'CPM'
elif goal_segment == 'MS':
goal = 'MS'
else:
goal = 'CPM' if goal_segment in ['RGD', 'SGD', 'SBD'] else ''
start_date = convert_date(start_date_str)
end_date = convert_date(end_date_str)
return start_date, end_date, goal
# Rename columns to match the script's expectations
inputDf.columns = ['Campaign', 'Account', 'Pacing - Start Date', 'Pacing - End Date', 'Goal', 'Unnamed', 'Target (Impr/Spend/Views)']
# Drop the 'Unnamed' column
inputDf.drop(columns=['Unnamed'], inplace=True)
# Clean any leading/trailing spaces in the column names
inputDf.columns = inputDf.columns.str.strip()
# Filter for rows where the Goal column is blank and create a copy to avoid SettingWithCopyWarning
inputDf_filtered = inputDf[inputDf[RPT_COL_GOAL].isna()].copy()
# Ensure that the campaign names are treated as strings to avoid TypeError
inputDf_filtered[RPT_COL_CAMPAIGN] = inputDf_filtered[RPT_COL_CAMPAIGN].astype(str)
# Adding columns for extracted information to inputDf_filtered
inputDf_filtered[RPT_COL_PACING_START_DATE] = np.nan
inputDf_filtered[RPT_COL_PACING_END_DATE] = np.nan
inputDf_filtered[RPT_COL_GOAL] = np.nan
# Process each row in inputDf_filtered to extract information
for index, row in inputDf_filtered.iterrows():
start_date, end_date, goal = extract_info_from_campaign_name_enhanced(row[RPT_COL_CAMPAIGN])
if start_date or end_date or goal: # Include rows with any valid extracted information
inputDf_filtered.loc[index, RPT_COL_PACING_START_DATE] = start_date
inputDf_filtered.loc[index, RPT_COL_PACING_END_DATE] = end_date
inputDf_filtered.loc[index, RPT_COL_GOAL] = goal
# Filter inputDf_filtered for rows with extracted information
filteredDf = inputDf_filtered.dropna(subset=[RPT_COL_GOAL])
# Define the columns to be included in the output DataFrame
cols = [
RPT_COL_CAMPAIGN,
RPT_COL_ACCOUNT,
RPT_COL_PACING_START_DATE,
RPT_COL_PACING_END_DATE,
RPT_COL_GOAL
]
# Create output DataFrame with the selected columns
outputDf = filteredDf[cols].copy()
# Print the output DataFrame to check the extracted information
print("Output DataFrame with extracted information:")
print(outputDf)
Post generated on 2024-11-27 06:58:46 GMT