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##
#
# Tag AdGroup if CPA performance is abnormally high within Campaign
#
## 
## author: Dana Waidhas 
## created: 2024-05-08
## 
#

RPT_COL_GROUP = 'Group'
RPT_COL_DATE = 'Date'
RPT_COL_ACCOUNT = 'Account'
RPT_COL_CAMPAIGN = 'Campaign'
RPT_COL_CAMPAIGN_ID = 'Campaign ID'
RPT_COL_GROUP_ID = 'Group ID'
RPT_COL_PUB_COST = 'Pub. Cost $'
RPT_COL_COST_PER_CONV = 'Cost/Conv. $'
RPT_COL_ROAS = 'ROAS'
RPT_COL_CONV_RATE = 'Conv. Rate %'
RPT_COL_AVG_CPC = 'Avg. CPC $'
RPT_COL_CLICKS = 'Clicks'
RPT_COL_CONV = 'Conv.'
RPT_COL_REVENUE = 'Revenue $'
RPT_COL_IMPR = 'Impr.'
BULK_COL_ACCOUNT = 'Account'
BULK_COL_CAMPAIGN = 'Campaign'
BULK_COL_AUTOMATION_OUTLIER = 'AUTOMATION - Outlier'

outputDf[BULK_COL_AUTOMATION_OUTLIER] = numpy.nan

################## Configurable Param ##################

# IQR 1.5 = looks for rare events having less than 3% of occuring; lower includes more events
ANOMALY_IQR_THRESHOLD = 1.5
LOOKBACK_DAYS = 30
CONVERSION_LAG_DAYS = 1

########################################################



## Data Prep

print(inputDf[RPT_COL_DATE].min(), inputDf[RPT_COL_DATE].max())

# 30-day lookback without most recent CONVERSION_LAG_DAYS days due to conversion lag
start_date = pd.to_datetime(datetime.date.today() - datetime.timedelta(days=CONVERSION_LAG_DAYS+LOOKBACK_DAYS))
end_date = pd.to_datetime(datetime.date.today() - datetime.timedelta(days=CONVERSION_LAG_DAYS))

df_reduced = inputDf[ (inputDf[RPT_COL_DATE] >= start_date) & (inputDf[RPT_COL_DATE] <= end_date) ]

if (df_reduced.shape[0] > 0):
    print("reduced dates\\n", min(df_reduced[RPT_COL_DATE]), max(df_reduced[RPT_COL_DATE]))
else:
    print("no more input to process")

# reduce to needed columns
df_reduced = df_reduced[[RPT_COL_ACCOUNT, RPT_COL_CAMPAIGN, RPT_COL_GROUP, RPT_COL_DATE, RPT_COL_PUB_COST, RPT_COL_CONV, RPT_COL_REVENUE, RPT_COL_CLICKS]].copy()

# specify the columns to sum
cols_to_sum = [RPT_COL_PUB_COST, RPT_COL_CONV, RPT_COL_REVENUE, RPT_COL_CLICKS]

# apply sum operation only to the specified columns
df_group_perf = df_reduced.groupby([RPT_COL_ACCOUNT, RPT_COL_CAMPAIGN, RPT_COL_GROUP])[cols_to_sum].sum()


# remove rows without cost or conversions
df_group_perf = df_group_perf[(df_group_perf[RPT_COL_CONV] > 0) & (df_group_perf[RPT_COL_PUB_COST] > 0)]

# index by campaign
df_group_perf = df_group_perf.reset_index().set_index([RPT_COL_ACCOUNT, RPT_COL_CAMPAIGN]).sort_index()

# calculate features
df_group_perf[RPT_COL_COST_PER_CONV] = (df_group_perf[RPT_COL_PUB_COST] / df_group_perf[RPT_COL_CONV])
df_group_perf[RPT_COL_ROAS] = df_group_perf[RPT_COL_REVENUE] / df_group_perf[RPT_COL_PUB_COST]
df_group_perf[RPT_COL_CONV_RATE] = df_group_perf[RPT_COL_CONV] / df_group_perf[RPT_COL_CLICKS]
df_group_perf[RPT_COL_AVG_CPC] = (df_group_perf[RPT_COL_PUB_COST] / df_group_perf[RPT_COL_CLICKS])

## Define Anomaly Fuctions

# Finds anomalies using a certain function (e.g. sigma rule, iqr etc.)
# data: DataFrame
#     Dataset with features
# func: func
#     Function to use to find anomalies
# features: list
#     Feature list
# thresh: int
#     Threshold value (e.g. 2/3 * sigma, 2/3 * iqr)
# Returns: tuple
def get_feature_anomalies(data, func, features=None, thresh=1.5):

    if features:
        features_to_check = features
    else:
        features_to_check = data.columns 
        
    outliers_over = pd.Series(data=[False] * data.shape[0], index=data[features_to_check].index, name='is_outlier')
    outliers_under = pd.Series(data=[False] * data.shape[0], index=data[features_to_check].index, name='is_outlier')

    anomalies_summary = {}
    for feature in features_to_check:
        anomalies_mask_over, anomalies_mask_under, upper_bound, lower_bound = func(data, feature, thresh=thresh)
        anomalies_mask_combined = pd.concat([anomalies_mask_over, anomalies_mask_under], axis=1).any(axis=1)
        anomalies_summary[feature] = [upper_bound, lower_bound, sum(anomalies_mask_combined), 100*sum(anomalies_mask_combined)/len(anomalies_mask_combined)]
        outliers_over[anomalies_mask_over[anomalies_mask_over].index] = True
        outliers_under[anomalies_mask_under[anomalies_mask_under].index] = True
        
#         print("anomalies_mask_combined: ", anomalies_mask_combined)
#         print("Outliers: ", outliers)
        
    anomalies_summary = pd.DataFrame(anomalies_summary).T
    anomalies_summary.columns=['upper_bound', 'lower_bound', 'anomalies_count', 'anomalies_percentage']
    
    anomalies_ration = round(anomalies_summary['anomalies_percentage'].sum(), 2)
#     print(f'Total Outliers Ration: {anomalies_ration} %')
    
    return anomalies_summary, outliers_over, outliers_under

# Finds outliers/anomalies using iqr 
# data: DataFrame
# col: str
# thresh: int
#     Number of IQR to apply 
# Returns: Series 
#     Boolean Series Mask of outliers 
def is_anomaly_iqr(data, col, thresh):

    IQR = data[col].quantile(0.75) - data[col].quantile(0.25)
    upper_bound = data[col].quantile(0.75) + (thresh * IQR)
    lower_bound = data[col].quantile(0.25) - (thresh * IQR)
#     print("IQR calc: ", col, IQR, upper_bound, lower_bound)
#     anomalies_mask = pd.concat([data[col] > upper_bound, data[col] < lower_bound], axis=1).any(axis=1)
    anomalies_mask_over = data[col] > upper_bound
    anomalies_mask_under = data[col] < lower_bound
#     print("Anomalies mask: ", (anomalies_mask_over, anomalies_mask_under))
    
    return anomalies_mask_over, anomalies_mask_under, upper_bound, lower_bound

def find_peer_anomaly(df_slice, features, iqr_threshold=1.5, outliers_desired=(True, True)):
    
    (want_outliers_over, want_outliers_under) = outliers_desired
   
    if (df_slice.shape[0] < 3):
        return
    
    idx = df_slice.index.unique()
    
    df_slice.reset_index(inplace=True)
    
    anomalies_summary_iqr, outlier_over_iqr, outlier_under_iqr = get_feature_anomalies( \
                df_slice, \
                func=is_anomaly_iqr, \
                features=features, \
                thresh=iqr_threshold)
    
    median_cost = df_slice[RPT_COL_PUB_COST].median()
    
#     print(f"over: {outlier_over_iqr}")
#     print("under: {outlier_under_iqr}")
    
    # include over/under outliers as desired
    is_outlier_iqr = np.logical_or(
                        np.logical_and(want_outliers_over, outlier_over_iqr),
                        np.logical_and(want_outliers_under, outlier_under_iqr)
    )
    
#     print("is_outlier\\n", is_outlier_iqr)
    
    # ignore anomaly from low spend adgroups (greater than campaign median)
    is_outlier_iqr = np.logical_and(is_outlier_iqr, df_slice[RPT_COL_PUB_COST] > median_cost)
    
    if sum(is_outlier_iqr) > 0:
        print(">>> ANOMALY", idx)
        print(anomalies_summary_iqr)
        cols = [RPT_COL_GROUP, RPT_COL_PUB_COST, RPT_COL_CONV, RPT_COL_REVENUE] + features
        print(df_slice.loc[is_outlier_iqr, cols])
        
    return is_outlier_iqr

## Find CPA Anomalies

print("df_group_perf shape:", df_group_perf.shape)
print("df_group_perf", tableize(df_group_perf.head()))
df_anomalies = pd.DataFrame()

# annotate via Marin Dimensions
def rowFunc(row):
    return 'CPA ${:,.2f} is much higher than campaign avg ${:,.2f}'.format(
        row[RPT_COL_COST_PER_CONV], \
        row[RPT_COL_COST_PER_CONV + '_median']
    )

for campaign_idx in df_group_perf.index.unique():
    df_campaign = df_group_perf.loc[[campaign_idx]].copy()
    df_campaign[RPT_COL_COST_PER_CONV + '_median'] = df_campaign[RPT_COL_COST_PER_CONV].mean()

    df_campaign[BULK_COL_AUTOMATION_OUTLIER] = np.nan
    outliers = find_peer_anomaly(df_campaign, [RPT_COL_COST_PER_CONV], iqr_threshold=ANOMALY_IQR_THRESHOLD, outliers_desired=(True,False))

    if outliers is not None and sum(outliers) > 0:
        df_outliers = df_campaign.loc[outliers].copy()
        df_outliers[BULK_COL_AUTOMATION_OUTLIER] = df_outliers.apply(rowFunc, axis=1)
        print(df_outliers)
        df_anomalies = pd.concat([df_anomalies, df_outliers], axis=0)

## Prepare Output

if df_anomalies.empty:
    outputDf = pd.DataFrame(columns=[RPT_COL_ACCOUNT, RPT_COL_CAMPAIGN, RPT_COL_GROUP, BULK_COL_AUTOMATION_OUTLIER])
    print("No anomalies found")
else:
    print("anomaly examples", tableize(df_anomalies.head()))
    outputDf = df_anomalies[[RPT_COL_ACCOUNT, RPT_COL_CAMPAIGN, RPT_COL_GROUP, BULK_COL_AUTOMATION_OUTLIER]]
    print("output size", outputDf.shape)
    print("output examples", tableize(outputDf.head()))